Webinar – Prospecting for Future Donors
Webinar: Prospecting for Future Donors: The Power of Engagement Data
All schools hold engagement data that identify who the people are in the community who really care about the school. Often that data is held in a separate system which requires manual copying and it’s very rare that schools use this data in any meaningful way.
During this webinar we’ll show you how various schools have used engagement data to find their next donor. In some cases they’re able to find non-donors statistically more likely to give, than people who already told the school they wanted to donate!
Event Details:
Date: Thursday, 16 November 2023
Time: 1pm-2 pm AEDT (10am AWST; 3pm NZST)
Location: Online via Zoom
Cost: Free for members, $35 plus GST for non-members
Presenters:
John Batistich is the owner and director at Potentiality with over 20 years of experience working in online communities, alumni, fundraising databases and digital engagement strategies. He founded Potentiality in 1998 to meet the needs of the global education market by providing the first all-in-one community management and zero input fundraising platform.
John is also an international expert and has spoken on engagement and fundraising strategies in the education sector around the world. He is passionate about continuous innovation and development aimed at delivering maximum value to clients.
