Social Media in Schools
This article is a summary of a LinkedIn post, originally written by Nick Johnstone, Principal, Toowoomba Anglican School
The way schools use social media is changing. Growing expectations around children’s privacy, consent and digital agency, combined with the increasing risks posed by AI-generated content and deepfakes, are prompting schools to reconsider not only what they post, but why it needs to be public at all.
From less identifiable student imagery and more purposeful posting, to stronger consent practices, image governance and preparedness for AI misuse, Marketing and Communications teams are entering a new era of digital responsibility. The emerging model is clear: fewer posts, clearer purpose, less identifiable data, stronger consent and greater student agency.
To read the full article to explore 12 predictions for the future of school social media, then join us on Wednesday to see how one school is already putting this thinking into practice.
So, what could this look like in practice?
At the beginning of 2026, St Hilda’s Anglican School for Girls took a significant step, reviewing its public social media strategy and moving away from clearly identifiable, front-facing images of students.
In an upcoming Webinar, hosted by educate+, Kellie Hasluck, Director of Advancement & Growth, and Hope Barr, Head of Marketing and Communications, will take us behind that decision in our upcoming webinar, St Hilda’s Approach to Safer School Social Media. They’ll share what prompted the change, how their Community responded, the impact on workflow and practical ways they are continuing to tell authentic, engaging school stories while reducing identifiable imagery.
Webinar Details
Date: Wednesday 26 August 2026
Time: 1:00pm-2:00pm AEST
Venue: Online via Zoom
Cost: Free for Members; $75 (+gst) for Non-Members