The Impact of Artificial Intelligence on Higher Education Marketing

Article written by Firdosh Khan

Artificial intelligence (AI) has been transforming various industries in recent years, and higher education marketing is no exception.

AI is a branch of computer science that focuses on developing intelligent machines capable of performing tasks that typically require human intelligence, such as visual perception, speech recognition, and decision-making.

Higher education marketing refers to the process of promoting and advertising higher education institutions, programs, and services to potential students, faculty, and stakeholders.

With the rise of digital technologies and increasing competition among higher education institutions, marketing has become a crucial aspect of attracting and retaining students.

The impact of AI on higher education marketing has been significant. AI-powered tools and techniques have enabled institutions to gather and analyze large amounts of data, which can be used to better understand student behavior and preferences.

This has allowed institutions to create personalized marketing campaigns that are more effective in engaging and converting prospective students.

According to a report by MarketsandMarkets, the global AI in education market size is expected to reach $3.68 billion by 2023, growing at a compound annual growth rate (CAGR) of 47% during the forecast period.

The report also highlights the increasing adoption of AI-powered tools such as chatbots, learning analytics, and virtual assistants in higher education institutions.

AI in Higher Education Marketing

AI has revolutionized the way higher education institutions approach marketing by enabling them to personalize their campaigns, make data-driven decisions, and improve the overall student experience.

To continue reading click here for further ways AI is transforming higher education marketing in personalised marketing, data-drive decision-making, improved student experience, plus the “Challenges of AI in Higher Education marketing.