Report – Marketing and Communications Special Interest Group

Guest Speaker: Beth Caniglia, Alyka

14 July 2017

A great turnout of marketing and communications staff, from both the secondary and tertiary sectors, attended our final Marketing SIG for 2017 on Friday 14 July. We thank Annette Suann, from Methodist Ladies’ College, for hosting and providing afternoon tea.

Our guest speaker, Beth Caniglia from a full service digital agency called Alyka, presented an overview of the digital landscape covering websites, social media, content and trends. It was a very thorough presentation, and I am sure everyone would agree it was informative and thought provoking.

Those who attend the WA Chapter Conference will be able to hear more from Beth through the release of our pre-recorded webinars. Beth’s webinar will be on ‘How to use Facebook advertising – setting it up, managing your spend, and selecting your target audience’.

Natalie Swannell
WA Chapter Committee