Alumni and Admissions SIG Report – 23 Feb

In a joint session of alumni and admissions professionals we discussed answers to the question: “how can alumni play a role in the recruitment process? 

The overall feeling was that alumni and admissions teams do complement each other.  Through actively involving incoming students with alumni right at the start builds the foundation for a life-long commitment to the School or University.  Through promoting stories of successful alumni, inviting alumni to be ambassadors and advocates proved to be the main ways that alumni can be involved in the recruitment process. 

It was then asked “what does success look like?”  Measuring success was determined as: the number of mentors, successful conversions, “click throughs” for more information, number of alumni leaders, and number of alumni who update their details. 

All in all the discussions where fruitful and the two groups thought a second joint SIG would be well received.