Let’s Meet Another Chapter Member!
Each eNews, we introduce you to some of our wonderful Chapter Members, through a question-and-answer type interview article.
This week the first Member in the hotseat is Claire Henkey, Chief Marketing Officer, John Paul College
Length of Service
8 years across all of Advancement
Why Did You Choose School Marketing?
I chose school Marketing because it brings together creativity, strategy and purpose. It’s about more than promoting a school, it’s about telling authentic stories, building meaningful relationships and connecting families to a community where young people can thrive. Every campaign helps showcase opportunities, strengthen culture and inspire confidence. Knowing my work contributes to an environment that shapes students’ futures and creates lasting community connections is what continues to motivate and inspire me.
Any Advice for School Marketers?
Never lose sight of the people behind the brand. Listen first, tell authentic stories and always lead with purpose. The strongest school marketing isn’t about polished campaigns; it’s about building trust, creating genuine connections and reflecting the lived experience of your community. Stay curious, embrace data alongside creativity and remember that every interaction is an opportunity to strengthen your school’s reputation and inspire confidence.
What’s New for 2026 at Your School?
2026 has been a milestone year at John Paul College. We’ve launched MedReady, our dedicated medicine and dentistry pathway, expanded specialist learning opportunities and will soon celebrate the opening of Burragunn, our innovative new secondary learning precinct designed for future-focused education. Together with being recognised as an Employer of Choice for the sixth consecutive year, these initiatives reflect our commitment to providing exceptional opportunities for both students and staff while continuing to ignite ambition across our community.
What Do You Do For Fun?
Outside of work, I enjoy giving back to grassroots sport. As Chair of Hockey Queensland, I’m passionate about strengthening hockey in Queensland, supporting volunteers and creating opportunities for more people to participate. With Brisbane 2032 on the horizon, it’s an exciting time to help shape the future of the sport and inspire the next generation of athletes. When I’m not volunteering, you’ll usually find me spending time with family and friends or exploring the outdoors with my kelpie, Bo.
