Why Video Works for Schools

Article written by Geoff Anderson, Video Producer, Sonic Sight | NSW/ACT Chapter Partner

For over thirty years Sonic Sight has been producing videos for schools. So it would appear that there is value in using videos and there is a need for it. So what makes them effective?

Videos for schools are used to attract enrolments, engage the community and raise funds for campaigns. In each of these scenarios there is a different purpose. 

If you are attracting enrolments you need to showcase the best that your school has to offer. This includes the facilities, opportunties and most importantly the values that are instilled in the students who become the representatives of what your school stands for once they leave.

These types of videos work well because there is so much to say and show. If a parent is going to invest hundreds of thousands of dollars into the education of their child(ren) then your video needs to give them confidence that it will be worthwhile. It needs to look professional and impressive. 

Community engagement videos typically showcase events that have been happening at the school. These are colourful productions that capture the energy and vitality of the community. They capture a moment in time and show what can be expected if you are part of this community. They are also an ideal way to keep the parents, students, alumni and staff up to speed with what’s happening at the school.

When raising funds for a capital campaign, bursaries or scholarships, it is important to leverage storytelling. This is where you can create an emotive connection with the audience. The viewer needs to be inspired and motivated to support your cause. Putting the logical need for support forward is important but pulling on the heartstrings is what will open the wallet.

Sonic SIght not only films and edits the videos, but it also provides creative concepts to help bring your strategy to life. The creative team at Sonic Sight is able to bring fresh energy to your message so that it engages your audience and delivers the outcome you are seeking. 

Our Video Partner Packages provide a cost effective way to produce a series of videos throughout the year.

Sonic Sight is proud to be a Chapter Partner for Educate Plus NSW/ACT Branch.

To discuss your video strategy call Geoff Anderson on 02 9888 1110 or visit www.sonicsight.com.au/schools.