The Impact of Video

… Such an important part of your Advancement strategic toolkit!

On Thursday 19 October, Educate Plus hosted the Marketing and Communications SIG for 2023. Our wonderful hosts, St Joseph’s College in Hunters Hill, welcomed advancement professionals from across Greater Sydney to learn about utilising video in your marketing – and indeed entire advancement – strategic toolkit.

Annie Kenyon, Philanthropy Manager at St Joseph’s College, screened a moving community video which she produced this year for the College’s annual Sport Lovers Lunch. The video featured talking heads from members spanning the entire school community and highlighted the importance of individual stories and experiences, and how they can be harnessed to elicit emotional connection and enable authentic and generous fundraising.

Yvette Graniero from Santa Sabina (and Vice President of the NSW/ACT Educate Plus Chapter) candidly shared her budget summary with the attendees, making a point about how investment in video across her whole advancement operation has increased steadily over time. She went into detail about the ways in which she was utilising her spend in the most economically efficient way possible.

Another fellow NSW/ACT Chapter Committee member, Geoff Anderson from Sonic Sight, rounded out our speakers for the day. Geoff made the distinction between internal and external video – how to effectively capture and produced high quality video internally among your existing resources, and when you should call in the professionals. Knowing the difference, Geoff says, is critical to hitting the right touch points at the right time.

Closing the afternoon with networking drinks and nibbles on the College’s historic black and white tiles, we thank our delegates for joining us in our mission to advance our respective school communities.