Marketing SIG report

Marketing SIG – Crisis Comms – Lessons from 2020

In September we were extremely lucky to have Kerryn McKinnon, Director Of Strategic Communications at Presbyterian Ladies’ College, Perth present on ‘Crisis Comms – Lessons from 2020.

Keryn McKinnon has more than 26 years’ experience as a senior corporate communications and media manager, public affairs adviser, newspaper editor and senior journalist.
In her previous role as Manager, Government Media in the office of former Premier Colin Barnett she oversaw the strategic communications planning for the Premier and Liberal and National Cabinet Ministers. Her expertise covers stakeholder engagement, crisis communication, media relations, event management, corporate communications and marketing and promotion across both traditional and digital media.
Kerryn shared with us a variety of case studies, some got it right and some had epic fails. Kerryn pointed out that never before have communicators needed to be so agile and responsive. The take-aways from this event were extremely valuable, so thank you Kerryn and also a thank you to those Educate Plus members who also shared their stories and experience with us.