The Best Lessons from Schools Conversations This Year
“We thought we needed another big appeal… but really, one meaningful conversation was all it took.”
That line came from a Head of Development during one of our final school visits of the year – said with a knowing smile and a hint of relief.
After what will have been – for many of you – a whirlwind of appeals, events, campaigns, and the endless juggling of school calendars, parent committees (and the odd cameo at the sports day turning sausages), it was confirmation that less is certainly often more.
As we’ve reflected on other great conversations we’ve had with schools this year, one thing stands out: the philanthropy programs achieving the most impressive results all share a few core truths. These aren’t new, but they’re the foundation of best-practice fundraising done well.
- Major gifts deserve your major focus.
Behind every great school philanthropy program are relationships with major donors built over years. Major donor work takes time, a proper model, trust and resourcing! But it’s where the biggest impact (and joy) often lies.
- Stewardship is the heartbeat, but it needs structure.
Structured, purposeful, pre-planned stewardship activities turn donors into advocates. Spending time mapping out thoughtful recognition and ongoing engagement will build momentum faster than any gala ball ever will.
- Leadership from within drives success.
The most effective programs harness the passion, insight, and networks of schools and school community leaders. When internal champions are actively involved, your programs gain credibility, momentum and reach far beyond what fundraising staff alone can achieve (and yes, this may include you!).
As 2025 winds down, we’re grateful for the incredible generosity, creativity, and grit we’ve seen across the Educate Plus community. Here’s to a 2026 defined by purpose, partnership, and let’s face it, serving the odd sausage in bread or two.
DGB Global is proud to be a 2025 Chapter Sponsor of Educate Plus, supporting excellence in philanthropy across the education sector and delivering campaigns and fundraising programs across Australia.
