Upcoming Webinars
We invite you to register for this upcoming Webinar:
WEBINAR: Improving Engagement via Social Networks for Alumni (and other overlooked community groups!)
We easily focus engagement activities on the community groups in front of us. However, it would be remiss to overlook former students, past parents and previous staff. Especially as they are larger in number (and potential impact) than those on site each term. Collectively these segments are geographically dispersed. They cross many life stages. This makes engagement more challenging. Social networks can help to bridge the divide. Activities via socials can be more regular than events and more relational than emails or publications.
But are we maximising the opportunity? We know more can be done than the occasional alumni achievement post. But what works? And which channels should get your attention?
Key Takeaways:
- How to strategically use social media & networks for engagement of your ‘past’ communities.
- How to balance the challenges and opportunities of social media for your institution
- What merit there is in owning one of your own.
- What ‘content themes work and see examples from other educational organisations.
Who Is This Webinar For:
- Community Engagement professionals
- Alumni Relations professionals
- Marketing Communications professionals
Event Details:
Date: Tuesday, 24 October 2023
Time: 1pm–2pm AEST
Location: Online via Zoom
Cost: Free for Members, $35 (+gst) for Non-Members
Presenters:
- Merryn Parks: A service marketer by trade Merryn Parks spent a decade (or so!) working in telecommunications across a variety of Director level roles at Optus including brand, retail, segment and product marketing. With a heart leading her to the ‘For Purpose’ industry Merryn switched to education working in Advancement. She launched the Alumni program from scratch at Oxford Falls Grammar and drove their philanthropic efforts in conjunction with the Foundation. After being an early local ToucanTech customer she switched sides, and is now ToucanTech’s General Manager, APAC. ToucanTech supports marketing, advancement and development teams through software and digital technologies.
- Catherine Rainbow: Catherine serves as the Development Coordinator at St. Peter’s College, Adelaide. With a robust background in CRM systems, Catherine embraced the challenge of launching the School’s Alumni Connection platform “SPOC Connect” in late 2021. To date, the platform boasts nearly 1900 online members and has proven to be a formidable tool for maintaining connections as students transition to Alumni.
- Rebecca Healy: Rebecca is the Director of Philanthropy at Scotch College and Executive Officer of the Scotch College Foundation. She has over 20 years’ experience across the educational, not-for-profit and corporate sectors in the areas of philanthropy, stakeholder engagement, marketing and communications. With a strong focus on stakeholder engagement and building community. Rebecca is focused on the donor experience, understands the power of story-telling and is motivated by the role philanthropy plays in the educational sector.
To Register:
