
Upcoming Webinars
We invite you to register for these upcoming Webinars:
WEBINAR | Unlocking Growth Opportunities: The Value of Promoting Your Organisation as an Education Destination
Join us for this Chapter wide webinar organised by the QLD Chapter where Dan Bunker, the visionary behind YouTour, will show you how to leverage emerging technologies like AI, microsite campaigns, hyper targeted video, virtual tours, and analytics to increase your marketing output and ultimately stand out from your rivals. Dan will share from his experience of working with hundred’s of clients like Knox Grammar, QUT and the University of Queensland.
In this webinar, you’ll learn how leading marketing teams are implementing AI content strategies legally while protecting their school’s intellectual property from large AI learning models. Explore how virtual tours are evolving from facility tours to highly engaging user journeys for parents. How leading schools in Australia are currently simplifying their parent onboarding experiences through microsites, creating a one-stop shop for all essential information. Dan will also touch on cool tools like the iPhone 15 Pro and how you can combine it with AI image software to create captivating ad campaigns that were previously reserved exclusively to agencies.
Technology is moving very fast, and Dan will try to bring you up to speed with practical tips, case studies and ways in which you can elevate your school’s growth potential in the digital age.
Event Details:
Date: Wednesday, 11 October 2023
Time: 1.00pm-2.00pm AEST.
Location: Online via Zoom
Cost: Free for members; $35 (+gst) for non-members
Presenter:
Daniel Bunker is a Film Director based in Brisbane, Australia. In August of 2008 he started Bunker Media to service the growing corporate video market and help school’s, universities, not for profits and small/medium business get their message heard. He has since worked on many projects including Cinema Ads, TV Commercials, Music Videos and documentaries. In 2013 Daniel completed his debut film ‘The Double Sunrise Flights’ about top secret flights flown out of Perth during World War II.
Daniel is the CEO of YouTour, Australia and New Zealand’s largest Virtual Experience provider for education. YouTour works with leading institutions such as Knox Grammar, the University of Queensland the Tasmanian Government to create digital-first experiences for their schools, university and industry.
To Register:
WEBINAR: Improving Engagement via Social Networks for Alumni (and other overlooked community groups!)
We easily focus engagement activities on the community groups in front of us. However, it would be remiss to overlook former students, past parents and previous staff. Especially as they are larger in number (and potential impact) than those on site each term. Collectively these segments are geographically dispersed. They cross many life stages. This makes engagement more challenging. Social networks can help to bridge the divide. Activities via socials can be more regular than events and more relational than emails or publications.
But are we maximising the opportunity? We know more can be done than the occasional alumni achievement post. But what works? And which channels should get your attention?
Key Takeaways:
- How to strategically use social media & networks for engagement of your ‘past’ communities.
- How to balance the challenges and opportunities of social media for your institution
- What merit there is in owning one of your own.
- What ‘content themes work and see examples from other educational organisations.
Who Is This Webinar For:
- Community Engagement professionals
- Alumni Relations professionals
- Marketing Communications professionals
Event Details:
Date: Tuesday, 24 October 2023
Time: 1pm–2pm AEST
Location: Online via Zoom
Cost: Free for Members, $35 (+gst) for Non-Members
Presenter:
A service marketer by trade Merryn Parks spent a decade (or so!) working in telecommunications across a variety of Director level roles at Optus including brand, retail, segment and product marketing. With a heart leading her to the ‘For Purpose’ industry Merryn switched to education working in Advancement. She launched the Alumni program from scratch at Oxford Falls Grammar and drove their philanthropic efforts in conjunction with the Foundation.
After being an early local ToucanTech customer she switched sides, and is now ToucanTech’s General Manager, APAC. ToucanTech supports marketing, advancement and development teams through software and digital technologies.
To Register: