Small Wins, Big Progress

Rachel Wenham, Community Relations Manager /Old Boys of Palmerston North Boys’ High School shares the importance of recognizing individual sponsors in front of the playing teams and their families.

Who was Involved?
School 1st team sponsors/ 1st sports teams and their coaching staff/ team sponsors/ parents of boys in each team.

What was the initiative or win?
The initiative is to recognize the value that our sponsors add to the 1st teams throughout the season. To recognize the individual sponsors in front of the playing teams and their families. Team captains and the head coach recognize and thank publicly the sponsors for the contributions they have made. We also encourage the sponsors to be part of the team by encouraging them on game days to come out on the field at the end of games and talk to the boys and be part of team photos. The win is the boys in the team know and recognise their sponsors, the sponsors enjoy feeling like they are part of the team and more so all my 2021 sponsors are back on board for 2022.

When and where did this take place?
We included our team sponsors in all 1st team dinners that occurred throughout last week. The dinners were held at various restaurants in town.

Big Progress movement for me is that all my Rugby sponsors are back on board for 2022, achieved by the end of October 2021. They are engaging already wanting to know the schedule for 2022 and planning when they can have an “away” trip to support the boys… Other Sports code sponsors are also committing to 2022 sponsorship now.

Impacts: I have been able to start ordering 2022 season gear now with sponsors confirmed. 1st teams can firm up 2022 squads considering all players that are eligible as there is funding available to help those boys that need it with gear and travel costs.

Rachel Wenham
Community Relations Manager / Old Boys, Palmerston North Boys’ High School