Marketing SIG Report – 27 May

On Monday 27 May, around 35 Educate Plus members visited Arden Anglican School in Beecroft for the first Marketing Special Interest Group for 2019.

The session was presented by APAC Director of Solution Engineering/Salesforce for Marketing, Jim Williams, and covered digital industry trends; the trend in the transition from databases to CRM software; personalised content; parent journey mapping and experience; and analytics and how artificial intelligence is used to improve efficiencies and reduce workload within the education sector.

The content of Jim’s presentation resonated with the group and it was great to see so much enthusiasm from the attendees around the future of data management and personalised customer communications for schools.

Thank you to Jo Hutchens, her team, and the lovely welcoming crew of Arden students who made us feel very welcome.

Kelly Mancey
Director – Community Engagement, Pymble Ladies’ College