What is the Nothing Company?
A New Tech Brand has Entered the Competition
E. O. Milne
New tech companies are coming into the market all the time but in most cases they don’t hit quite as hard as Samsung, Microsoft and, most of all, Apple. But what if there was a new tech company that already knew the business? What if, all this time a company had already been in the market, and had been quite successful?
In December 2013 a man by the name of Carl Pei made his own company; One Plus. It designs and produces phones, watches and everything that most other tech companies have. You may have heard of it, as only a few years ago it was making large sales on its product, there were predictions that One Plus would be a competitor to companies such as Samsung or even Microsoft. But then, suddenly, the founder Carl Pei left the company, bringing its hopes and dreams crashing down.
In 2020, this man almost came back from the dead and founded a new brand, going by a new name; ‘Nothing’. The name was quite ironic because it is quite a lot more than just nothing. The company received a lot of hype by the public at the time – so much so that people were counting down the seconds till their first products came out.
In 2021, a year after its founding the Nothing company released its first product. The Nothing Ear 1! These earbuds, at a cheap price of only AUD 149, are a bargain because they are at the top of their game for their pricing. With their great design, you can see the inside of the earbuds. The cool-looking compact exterior design is so unique that it sets these earbuds apart in the market. But in the end, you only get what you pay for. These earbuds have no noise cancelling, no transparency mode and nothing too unordinary. However, the lack of these features doesn’t make them a bad product.
For now, this is the only product that Nothing has officially released. However there are whispers of a new phone release. Some top tech reviewers on YouTube such as ‘Marques Brownlee’ have been able to take a look at the possibility of a new phone to rival the iphone. The product from their videos honestly looks terrific! The light on the back of the phone makes it great for interaction through signals because while not only being a flashlight you can also change in settings the lights so that the different light signals mean different things and there is so much more to the phone that in my opinion when it is released will (in sales) make it as popular as the iPhone 14 (when it comes out). Due to rumours that we’ve heard about Apple’s iPhone 14 it seems that the iPhone has almost reached its peak and I think it’s time for a new product, and it could be this one.
Carl Pei seems to have known what he was doing when he left One Plus to join this company because already it looks to have some great potential! My advice, keep an eye out for Nothing.