The Apple Ecosystem

The Technological Trap of the Ages

E. O. V. Milne

FROM THE IPHONE TO AIRPODS, Apple has made themselves one of the most successful technology brands of all time. With their range of products that help us through our everyday lives, they have definitely built a reliable reputation – despite the fact that once you’ve bought one product from them, you kind of have to buy them all. The Apple ecosystem is a way in which Apple draws you into their company; with their compatibility from one product to another, it is so much easier to purchase something from them instead of getting the latest Windows product. 

For example, the Apple Airpods are not the best wireless earbuds on the market, but they are convenient due to the fact that as soon as you open the case they easily connect to your phone, iPad or computer. Another way Apple does this is with the Apple watch, everything that you do on your phone can easily be copied onto your watch without you even having to do anything. From app installments to new wallpapers, the apple products are all made for one another and this system is what has made them one of the biggest companies on the planet. 

Ever since Apple released their iTunes – otherwise known as Apple Music – it has always been easier to complete everyday goals by just buying all their products instead of a selected few. Also, the Apple watch works very well with the iPhone, but in order to have a functional Apple watch, you must have an iPhone – that’s right! Samsung is not compatible with the Apple watch and that was the company’s plan from the beginning – to draw people in with a big and popular idea such as the iPhone, just for customers to realise you could make your experience better if you had the latest Apple pencil with the latest iPad to take notes in class, or Apple earbuds and the adapter to put into your phone. 

Many brands such as Windows, Samsung, Huawei and more have tried to replicate this system but so far nobody has made the compatibility of their products as good as Apple’s, and that is how Apple is the most successful company on the planet when it comes to technology.