<\/p>\n
Think about your favourite restaurant.<\/p>\n
Undoubtedly, it\u2019s more than the food that you like.<\/p>\n
It\u2019s the sign out the front. It\u2019s what you can smell as you open the door. It\u2019s the music you hear as someone shows you to your seat. It\u2019s what\u2019s on the table when you sit down. It\u2019s how the menu is presented \u2013 is it a handwritten blackboard or a leather-bound booklet? It\u2019s asking your waiter what a fancy ingredient is (locally foraged samphire anyone?!) and it\u2019s how they make you feel when they answer.<\/p>\n
It\u2019s all these things and more \u2013 before you\u2019ve even ordered your meal.<\/p>\n
Your favourite restaurant is a thoughtfully curated, immersive experience.<\/p>\n
And based on your experience, you\u2019ll either spread the word and become its ambassador, or you\u2019ll disengage and simply choose somewhere else for dinner next time.<\/p>\n
Now let\u2019s think about your school or organisation\u2019s brand.<\/p>\n
Just like a restaurant, your brand has many different touchpoints which all contribute to creating a unique experience for its audience. By considering how your brand is represented across the full spectrum of interactions, you can create an experience which resonates authentically with your community.<\/p>\n
Know your community.<\/strong> Consistency is key.<\/strong> Quality over quantity.<\/strong>\u00a0 Leave room for creativity.<\/strong> Be open to evolution.<\/strong> <\/p>\n All brands have the potential to create a truly unique, authentic, immersive experience for their audiences, which in turn builds loyalty and increases engagement.<\/p>\n By reframing your school or organisation\u2019s brand as your favourite restaurant you may be surprised at the potential you uncover.<\/p>\n <\/p>\n To find out more about how\u00a0Blueboat<\/a><\/strong>\u00a0can help you, contact\u00a0sail@blueboat.com.au<\/a><\/strong>\u00a0or call 03 9824 1155<\/p>\n","protected":false},"excerpt":{"rendered":" This article was Produced by BLUEBOAT | Educate Plus Strategic Brand Partner Think about your favourite restaurant. Undoubtedly, it\u2019s more than the food that you like. It\u2019s the sign out the front. It\u2019s what you can smell as you open the door. It\u2019s the music you hear as someone shows you to your seat. […]<\/p>\n","protected":false},"featured_media":267,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-266","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus\/wp-json\/wp\/v2\/article\/266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus\/wp-json\/wp\/v2\/types\/article"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus\/wp-json\/wp\/v2\/comments?post=266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus\/wp-json\/wp\/v2\/media\/267"}],"wp:attachment":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus\/wp-json\/wp\/v2\/media?parent=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThere\u2019s no market for a burger at a vegan restaurant. Understanding your audiences\u2019 needs and wants is the first step in effective brand communication.<\/p>\n
\nIt wouldn\u2019t be your favourite dish if it tasted different every time you ordered it. Your audience needs to be able to recognise your brand from afar \u2013 so maintaining consistency is crucial.<\/p>\n
\nAn overly long menu doesn\u2019t guarantee anything except an overwhelmed customer. Brands don\u2019t need to be complicated. Focus on the key elements that define your brand and do them brilliantly.\u00a0<\/p>\n
\nThe chef\u2019s special at a trusted venue is always worth a try \u2013 so too can there be room to play within your brand framework. Partnering with a creative agency is a great way to introduce fresh interpretations for specific campaigns and programs which warrant a bespoke approach.<\/p>\n
\nThe best brands \u2013 like the best restaurants \u2013 pay attention to how they are received. Listening to feedback and growing\u00a0with<\/em>\u00a0your audience is the best way to keep your brand relevant.<\/p>\n