{"id":1749,"date":"2026-08-23T15:24:27","date_gmt":"2026-08-23T05:24:27","guid":{"rendered":"https:\/\/www.thebuzz.net.au\/educateplus-wa\/?post_type=article&p=1749"},"modified":"2026-08-23T15:24:27","modified_gmt":"2026-08-23T05:24:27","slug":"lets-meet-a-chapter-member-5","status":"publish","type":"article","link":"https:\/\/www.thebuzz.net.au\/educateplus-wa\/article\/lets-meet-a-chapter-member-5\/","title":{"rendered":"Let’s Meet a Chapter Member"},"content":{"rendered":"

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Each eNews, we introduce you to some of our wonderful Chapter Members, through a question-and-answer type interview article.<\/strong><\/h5>\n

This week the Member in the hotseat is: Jordan Reincastle<\/a>, Senior Marketing Officer, Scotch College<\/strong><\/p>\n

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Jordan Reincastle<\/strong><\/p>\n

First, for anyone who has not met you yet, how would you describe your role at Scotch, and what does a typical week look like?<\/span><\/b>\u00a0<\/span><\/p>\n

Hi, my name is Jordan Reincastle, and I’m fortunate to be the Senior Marketing Officer at Scotch College. I often describe my role to friends as a Swiss Army knife for the College. One minute I’m writing copy, the next I’m working on a campaign, capturing an event, editing a video, or, my favourite role of all, reminding students to tuck their shirts in.<\/span>\u00a0<\/span><\/p>\n

A typical week? As I’m sure we all know, there is no such thing! But if I had to narrow it down to a few constants, I’d say conversations around campus, Microsoft Word and Excel. I’m always writing copy, drafting articles, reviewing pagination, checking campaign trackers, or everyone’s favourite… budgets.<\/span>\u00a0<\/span><\/p>\n

No two days are quite the same, which is one of the things I enjoy most about the role. Although, if you asked Bella, who I share an office with, she’d probably say my phone never stops ringing.<\/span><\/p>\n

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You did not start out in schools. You cut your teeth on the agency and publishing side first. What got you into marketing, and what drew you across into education?<\/span><\/b><\/p>\n

A funny story: when I left school, I completed a year of Criminology. To this day, I’m not entirely sure why. I wasn’t particularly interested in solving crimes, and my knowledge of Law & Order was little to none, so it was never going to be a long-term career path.<\/span>\u00a0<\/span><\/p>\n

Thankfully, I found my way into Communications and Public Relations. After spending time in an agency during my final year of university, I quickly realised I enjoyed becoming part of a brand rather than working alongside one for a short period. I wanted to understand an organisation’s culture, people, and purpose on a deeper level.<\/span>\u00a0<\/span><\/p>\n

So, what drew me to education? The sense of community is unmatched. Schools are incredibly community-focused environments, and everyone, whether they’re in the classroom or not, is working towards the same goal: providing an experience that allows young people to thrive.<\/span>\u00a0<\/span><\/p>\n

As marketers, we have the opportunity to tell those stories and celebrate the people behind them, which makes it a really rewarding industry to be part of.<\/span><\/p>\n

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You have stepped up to Senior Marketing Officer quickly. What made the difference, and what has the move into a senior role taught you?<\/span><\/b><\/p>\n

I think having a really strong and supportive team has played a huge part in helping me step into my current role. The culture within our department gave me the opportunity to grow and learn, so when the time came to put my hand up for the position, I knew I had the support of those around me.<\/span>\u00a0<\/span><\/p>\n

I also believe building genuine connections across the College has been incredibly important. I never wanted to be known as just the “photo” or “social media” person. Attending staff meetings, having conversations around the campus, and getting to know people beyond a project or campaign has helped me build relationships throughout the community. As a result, people are more willing to share stories, support initiatives, and collaborate when opportunities arise.<\/span>\u00a0<\/span><\/p>\n

There are two main things I’ve learnt over the past six months. The first is the importance of building a strong professional network. Whether it’s through the mentoring program offered by educate+ or the ED+ Connect mornings, having opportunities to connect with people who understand the challenges and opportunities of our sector is incredibly valuable.<\/span>\u00a0<\/span><\/p>\n

The second lesson is a more personal one: don’t let your age hold you back. Regardless of your age or experience level, you bring a unique perspective and fresh ideas that others may not. Your first idea is rarely your final idea, and sometimes the ideas that seem different are the ones that start a new trend. So don’t be afraid to back yourself and share your ideas.<\/span><\/p>\n

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You have been a strong supporter of educate+ and the professional development it offers. How have the events, the networking, and the PD shaped your career and the way you work?<\/span><\/b><\/p>\n

As I mentioned earlier, I’ve been fortunate to attend a variety of educate+ events, both free and paid. No matter which event I’ve attended, I’ve always come away with at least one new connection, idea, or practical takeaway that I can apply in my role. <\/span>\u00a0<\/span><\/p>\n

Whether it’s a conversation with a presenter, a discussion with fellow attendees, or a story from another school, there’s always a little piece of gold to take away. Those opportunities to learn from others and share experiences have helped shape the way I approach my work.<\/span><\/p>\n

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Marketing teams in schools are usually small and pulled in every direction. How do you decide where your time and budget go?<\/span><\/b><\/p>\n

At Scotch, our Marketing Team is small but mighty. There are two full-time team members and a graphic designer who joins us a couple of days each week, so prioritisation is essential.<\/span>\u00a0<\/span><\/p>\n

One tool I often use is what I call the <\/span>PAUSE<\/span><\/b> Test<\/span><\/b>:<\/span>\u00a0<\/span><\/p>\n