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<\/p>\nWith the 2025 edition of Face-2-Face Magazine just moments away from dropping, we are thrilled to share a sneak peak into an article from your very own WA Chapter colleague, Margo Bastow!<\/p>\n
(And keep an eye on your inbox for the F2F Magazine launch – there are a couple more fabulous articles from fellow WA Chapter Members … plus over 20 contributions from across Australia, New Zealand and Asia!)<\/p>\n
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Margo Bastow CPM GAICD F.EdPlus
\nDirector of Community Relations
\nSanta Maria College WA<\/p>\n
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Budgets are tight. Teams are lean. Expectations keep climbing. For marketers in education, the pressure to \u201cdo more with less\u201d has never been greater.<\/p>\n
Artificial Intelligence (AI) is beginning to offer us a way forward \u2014 not just for speed, but for smarter, higher-quality work. Its promise lies in freeing people to focus on the most human parts of the job: building relationships, telling stories, and shaping the future of our schools.<\/p>\n
\u201cAI is not about speed for speed\u2019s sake. It is about working better and smarter.\u201d<\/strong><\/em><\/p>\n Moving Beyond Dabbling<\/strong><\/p>\n At the 2025 WA Chapter Summit, I introduced the CRIT method for prompting \u2014 Context, Role, Interview, Task (a framework created by Leadership coach Geoff Woods). It turns even a basic chatbot into a purposeful partner. Since then, AI has accelerated fast. The question is no longer whether institutions should use it, but how confidently and consistently they will.<\/p>\n Following, are the five levels of AI where educational institutions need to be building skills. The key is not to stop at Level 1. Each level builds on the last. The schools that thrive will be those that keep progressing.<\/p>\n \u201cAt its best, AI is not replacing our people but amplifying their capacity to do the work only humans can do.\u201d<\/strong><\/em><\/p>\n The Leadership Imperative<\/strong> \u201cAI will not wait for us. The question is\u2026 will we step up and shape it, or be shaped by it?\u201d<\/p>\n Key Tips<\/strong><\/p>\n <\/p>\n With the 2025 edition of Face-2-Face Magazine just moments away from dropping, we are thrilled to share a sneak peak into an article from your very own WA Chapter colleague, Margo Bastow! (And keep an eye on your inbox for the F2F Magazine launch – there are a couple more fabulous articles from fellow WA […]<\/p>\n","protected":false},"featured_media":1593,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-1564","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-wa\/wp-json\/wp\/v2\/article\/1564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-wa\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-wa\/wp-json\/wp\/v2\/types\/article"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus-wa\/wp-json\/wp\/v2\/comments?post=1564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus-wa\/wp-json\/wp\/v2\/media\/1593"}],"wp:attachment":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-wa\/wp-json\/wp\/v2\/media?parent=1564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\nThe age of casual experimentation is fading. The marketers who thrive will be those who move beyond dabbling, investing in stronger systems, clearer strategies, and more confident teams.<\/p>\n\n
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