WA eNews April 2025 - 15 April 2025

From the Chapter President

 
What’s in Your Advancement Toolbox?  
 

 

The first quarter of a year in education always brings a unique mix of excitement, energy, and—let’s be honest—overwhelm. The to-do lists are long, the inboxes are full, and amidst the busyness, it’s easy to dive straight into the daily grind without stepping back to assess whether we have everything we need to set ourselves up for success. 

In Advancement, we talk a lot about strategy, engagement, and long-term impact, but how often do we take stock of the tools we need to make those goals a reality? Just as a well-prepared teacher or lecturer walks into a classroom with carefully chosen resources, we as Advancement professionals need to check that we have the right structures, skills, and support to execute our plans effectively. 

 So, as a new quarter is almost upon us, now is the perfect time to ask: what’s in your toolbox? 

 Whether you work in Admissions, Alumni & Community Relations, Fundraising, Marketing & Communications, Leadership or People & Culture, or any of the other areas which exist in Advancement in our institutions, there are a few key ‘tools’ that can make all the difference between just keeping up and truly moving forward. Here are some essentials to check in on: 

  • CRM and Data Strategy – Are your systems working for you, or are they just another thing to manage? Good data is the foundation of effective engagement. 
  • Storytelling and Messaging – Do you have a clear, compelling way to communicate your institution’s impact? Consistency is key, and now is the time to refine your messaging. 
  • Professional Learning and Networks – Are you taking the time to invest in your own growth? The best Advancement professionals are always learning, sharing, and evolving. 

Building Your Toolbox at the Educate Plus WA Chapter Summit 
If you’re looking to sharpen your skills, connect with peers, and walk away with practical tools to elevate your work, then our upcoming WA Chapter Summit on 22-23 May is exactly what you need! 

The Summit is designed to give Advancement professionals, leaders and those in People & Culture the resources, strategies, and inspiration to drive meaningful impact in their institutions. Whether you’re new to the sector or a seasoned leader, the sessions will offer insights into best practice, emerging trends, and real-world solutions to the challenges we all face. 

Beyond the sessions, the real value of the Summit comes from the connections you make. Our community is one of the most supportive and generous networks in the industry, and this is a chance to tap into that wealth of knowledge and experience. 

So, as you consider your toolbox, I encourage you to join us at the WA Chapter Summit. With just over 1 month to go, it’s an opportunity to not only build your own toolkit but to contribute to the collective strength of our sector. 

Will we see you there? For more information and to register, CLICK HERE

Kind regards,

Laura Kendall
WA Chapter President, Educate Plus

Director of Community and Sustainability
Guildford Grammar School

 

 

Welcome to our Newest Members

Welcome to our Newest Members

 
We can’t wait to meet you!

We extend a very warm welcome to our latest Members, who have recently joined us this quarter (see below). We are thrilled to have you as part of our WA Chapter community!

We’ve just recently held the New Member Meet-Up for Q1. If you missed it, keep on the lookout for the next available date!

 

Welcome to our new WA members who have recently joined us:

 

New Member Position Institution
Andrews, Zoe Marketing and Communications Officer Mercedes College, Perth
Arbon, Ellen Head of Marketing and Community Engagement Perth College
Barbouttis, Leah Employee Relations Officer John XXIII College
Blyth, Gabby Head of Admissions Santa Maria College
Curran, Michaela Community Engagement Manager Guildford Grammar School
Dahdal, Veronica Marketing Officer – Southern Hills Christian College Swan Christian Education Association
Davies, Steven Principal St Mark’s Anglican Community School
Dholakia, Murfie Marketing, Communications & Events Bold Park Community School
Dusting, Grant Director of Strategy McCrindle Research
Evans, Kelli Executive Officer Iona Presentation College
Jancec, Wilma Human Resources Officer Foundation Christian College
Jarocki, Maria Admissions Officer International School of Western Australia
Kilkenny, Amy Marketing Manager Guildford Grammar School
Kotlarczyk , Radek Business Development Manager – WA Prime Super
Leveson, Ben Junior Marketing Coordinator Carmel School
Lovelady, Shannon Archivist and College Historian/Alumni Engagement Manager Newman College
Marshall, Leili Director of Community Relations Mercedes College, Perth
McKelvie, Emily Business Manager Bunbury Catholic College
O’Hara, Jo Secondary Enrolments Officer Carey Baptist College
Ophel, Jenny Director of People & Culture John XXIII College
Pasowicz, Brandon Marketing Officer Foundation Christian College
Pitman, Heather Projects Officer Esperance Anglican Community School
Pretorius, Darnelle Principal – Swan Christain College Swan Christian Education Association
Rabbone, Adina Head of Philanthropy & Alumni Relations Carmel School
Read, Katie Development Manager Methodist Ladies’ College, Claremont
Schrader, Christina HR Advisor Sacred Heart College, WA
Stallard, Brooke Advancement Officer Mercedes College, Perth
Tritas, Filippos Prospect Researcher & Data Analyst Edith Cowan University
Usher, Piera Enrolments Officer Bunbury Catholic College
Warburton, Sarah Associate Director of Marketing, Admissions and Communications St Catherine’s College, UWA
WA Chapter Summit – Just Over 1 Month to Go!

WA Chapter Summit – Just Over 1 Month to Go!

 

The WA Chapter Summit is the premier event of the year for professionals in the Advancement sector—a must-attend gathering that promises to inspire, challenge, and connect!

With just over 1 month to go, we invite you to register now to attend the WA Chapter Summit … and continue the learning and networking experienced at the hugely successful International Conference in Perth last year!

With three dynamic keynote speakers, three hands-on interactive workshops, and over 28 engaging sessions led by experienced practitioners, the Summit offers an unparalleled opportunity to deepen your expertise and expand your network. Whether you’re looking to explore emerging trends, gain practical strategies, or spark new ideas, this is the event that brings it all together under one roof.

Event Details
Date: Thursday 22 – Friday 23 May 2025
Time: 2 Full Days (with Sundowner Networking Drinks on Thursday)
Place: The University Club of Western Australia

Registration Fees

Full 2-Day Summit Experience

  • Members – Standard $525 (+gst)
  • Non-Members – Standard $725 (+gst)

1-Day Summit Experience

  • Members: Thursday $400 (+gst) / Friday $350 (+gst)
  • Non-Members: Thursday $600 (+gst) / Friday $550 (+gst) 

The WA Chapter Summit is locally based and has something for everyone, so encourage your whole team to attend. It’s a chance to come together to learn and network and be inspired by the experiences that your peers and colleagues have created, led and celebrated!

To Register, CLICK HERE

Apply for a Bursary

We are thrilled to announce that to ensure equity of access to the WA Chapter Summit, the Summit Committee is offering 10 needs-based bursaries for the event. A bursary amount of $225 is available, thereby reducing the cost of full registration.

Bursary Applications close on Thursday 17 April 2025.

To apply for a Bursary, CLICK HERE

View the Summit Program

We invite you to join us for the premier event of the year!

  • 3 Dynamic Keynote Speakers
  • 3 Hands-On Interactive Workshops
  • 28 Engaging Sessions

To view the Program, CLICK HERE 

Keynote Speakers

Summit Sponsors

Thank you to the WA Chapter Summit Sponsors:

 

We can’t wait to see you there!

To Register, CLICK HERE

Upcoming Online Events

Upcoming Online Events

 

WEBINAR | School-Based Sponsorship Programs

Event Details 
Date: Wed 30 Apr
Time: 1pm-2pm AEST
Venue: Online via Zoom
Cost: Free for Members; $75 (+gst) for Non-Members

Presenter: John Phillips, Senior Manager, Strategic Relationships, Brighton Grammar School

Register / Find Out More: CLICK HERE

 

From humble beginnings 15 years ago, the BGS Sponsorship Program has developed into one of the largest and most successful school-based sponsorship programs in Australia.

In addition to generating significant income and in-kind benefit supporting the School’s growth, the Program also delivers benefits to its students.

This webinar will cover the reasons why the program was established, factors that led to its success and lessons learned along the way.

 

WEBINAR | Excellence Award Series – Marketing & Communications Digital Campaign

Event Details 
Date: Tue 6 May
Time: 1.30pm-2.15pm AEST
Venue: Online via Zoom
Cost: Free for Members; $75 (+gst) for Non-Members

Presenter: Teya Jensen, St Augustine’s College NSW 

Facilitator: Thank you to our 2024 Excellence Awards Partner, Global Philanthropic for facilitating this session.

Register / Find Out More: CLICK HERE

 

Join us for our second webinar as part of our Excellence Series where we will be showcasing the 2024 Marketing & Communications Digital Campaign winner.

This is an excellent professional development opportunity to learn about best practice, share the challenges and achievements.

Teya Jensen from St. Augustine’s College will share her insights about the campaign that authentically showcases Augustinian values through the words of their students explaining what it means to be a young man of heart.
Webinar: Impactful School Marketing Through Professional Podcasting

WEBINAR | Impactful School Marketing Through Professional Podcasting

Event Details *NEW*
Date: Wed 7 May
Time: 1:00pm–2:00pm AEST
Location: Online (via Zoom)
Cost: Free for Members. $75.00 (+gst) for Non-Members

Presenter: Ralph Barba, LIVE FM

Register / Find Out More: CLICK HERE

 

Join media and podcast professional, Ralph Barba, for an insightful webinar on School Marketing in the 21st Century: Using the Popularity, Power, and Purpose of Professional Podcasting. 

Designed for marketing and alumni program professionals in Australian schools, this session will explore how podcasts can amplify your school’s brand, engage your community, and strengthen alumni relations. With Ralph’s background as a former teacher and current executive producer of LIVE FM, you’ll gain practical strategies for leveraging podcasting to create meaningful connections and elevate your school’s presence in today’s digital world. Don’t miss this opportunity to stay ahead in school marketing!

3 Key Takeaways

  1. Podcasting Strategies for School Marketing: Learn how to craft compelling podcast content that resonates with current students, alumni, and potential families, enhancing your school’s brand and visibility.
  2. Engagement Techniques for Alumni Relations: Discover how podcasts can be a powerful tool to build and maintain strong alumni networks, fostering a sense of community and connection long after graduation.
  3. Practical Insights for Successful Execution: Gain actionable tips on setting up, producing, and promoting a professional school podcast, including best practices for reaching your target audience and measuring success.

WEBINAR | Excellence Award Series – Admissions Publication / Collateral

Event Details *NEW*
Date: Tue 20 May
Time: 1.30pm-2.15pm AEST
Venue: Online via Zoom
Cost: Free for Members; $75 (+gst) for Non-Members

Presenter: Joel Brewer, Scotch Oakburn College

Facilitator: Thank you to our 2024 Excellence Awards Partner, Global Philanthropic for facilitating this session.

Register / Find Out More: CLICK HERE

 

Join us for our next instalment of our Excellence Series where we will be showcasing the 2024 Admissions Publication or Collateral Award winner. 

This is an excellent professional development opportunity to learn about best practice, share the challenges and achievements. 

Joel Brewer from Scotch Oakburn College will share how in today’s competitive landscape, Scotch Oakburn College manages to stand out by showcasing the unique benefits of their education and crafting compelling narratives. How they emotionally connect with parents, highlighting how they can enrich a child’s life and inspire them to choose the school.
Let’s Meet a Chapter Member

Let’s Meet a Chapter Member

 

Each eNews, we introduce you to one of our wonderful Chapter Members, through question and answer type interview article.

So, in the hotseat this edition is Josephine Evans, Alumni Director, St George’s College

 

 

 

What is the length of time you’ve been in Educational Advancement?

I’ve been working in schools for 20 years (eek)! It started as an 8 hour a week job, which has grown considerably since then. Prior to that I was the librarian at a law firm in the city 

What is the professional achievement / accomplishment that you are most proud of? 

At the beginning of COVID-19, our Head of College wanted to stop almost all aspects of my job (Annual Giving program and production of an Alumni magazine particularly) and I managed to convince him that it was still possible to do both of those things, just in a different way to reduce cost. 

What is the most impactful book you have read or podcast you have listened to?

Podcast – Maintenance Phase (focused on debunking the junk science behind health fads) was the first podcast I listened to that made me understand why people love podcasts so much.  

Do you have any tips or words of advice for new members and/or those new to Advancement?

  • Join Educate Plus and go to all of their Professional Development sessions, SIGs, Summits, conferences and social events.
  • Meet as many people in Advancement that you can. 
  • Ask for help when you need it 

What are three things that you enjoy doing in your spare time?

Driving the tractor at my brother’s farm, going to the beach… and sleeping! 

 

Thank you Josephine… it’s been wonderful getting to know you!

Your Premier Choice for School Photography

Your Premier Choice for School Photography

 

This article was supplied by Fotoworks, one of our WA Principal Chapter Sponsors

 

When it comes to school photography in Western Australia, Fotoworks is the premier choice for capturing the essence of every student and school community. While other providers operate in the space, Fotoworks stands out with superior quality products, excellent customer service, innovative ideas and a strong commitment to sustainability. What truly sets them apart, however, is their seamless, hassle-free experience for schools and the efficiency of their own in-house production, ensuring quality and reliability every step of the way.

 A Hassle-Free Experience for Schools

At Fotoworks, we understand that school administrators and staff have enough on their plates. That’s why we’ve designed our services to be as seamless and stress-free as possible for your school.

Our team handles everything, from scheduling, logistics, and student organisation, all the way to distribution and after-sales support for your community.

Some key differences in our approach:

  • Efficient on-site management – Our expert photographers keep the day running smoothly.
  • Studio bookings – We know that things get in the way and we are happy to offer studio sittings for those who missed photo day but still want their photo taken and added to their respective class.
  • On-time delivery guarantee – We ensure that photos are printed and delivered promptly, with an average turnaround of 20 business days from the last day of school photos to delivery at your doorstep.
  • Dedicated customer service – WA-based support with our on-site customer service team to assist you at every step.

Everything Is Done In-House in Osborne Park

As opposed to many other school photography companies who outsource their printing and design work, Fotoworks does everything in-house.

  • Local production – All photography data, editing and printing, as well as our design services are managed by our experienced team to ensure the highest quality.
  • Custom designs – From yearbooks to promotional materials, our dedicated designers craft unique, school-branded content with precision.
  • Faster turnaround times – Because we don’t rely on third-party suppliers, we deliver orders quickly and efficiently.

With the capacity to manage our production from start to finish, schools can trust every aspect of their experience is handled by local experts right here in Osborne Park, whilst competitors who choose to outsource such services come across longer wait times and inconsistent quality as they do not have control over the production process. 

For More Information and to Contact Fotoworks:

Website: Best School Photography Perth – WA Owned & Operated

Email: wecare@fotoworks.com.au

  

 

 

That’s A Wrap: Inaugural Hybrid Breakfast PD Event

That’s A Wrap: Inaugural Hybrid Breakfast PD Event

 

Building a Healthy Team Culture  

Our first WA Chapter Breakfast PD in the 2025 series on ‘Mastering Communication for Engagement and Growth’ on 12 March was very well received by attendees. Advancement professionals from across Perth and Mandurah attended in person at Trinity Residential College in Perth or remotely via livestream.  

Brad Raynor (Cognito and BNR Leadership) delivered practical skills on how to build a culture of explicit belonging and empathy in teams. He explained how the multidirectional dynamics between leaders and colleagues affect behaviour and performance, and how we can enhance these. 

We look forward to Brad returning to the WA Chapter Summit in May to build on this session! 

Special thanks to Trinity Residential College for hosting and Two Monkeys Agency for the livestream to our regional members.  

 

 
Stop Selling Cheese and Start Thinking Big …

Stop Selling Cheese and Start Thinking Big …

 

Why Independent Schools Should Focus More on Major Gifts.

Article submitted by Eliza Goding from DGB Global | WA Chapter Summit Partner

 

 

Not long ago, I received a fundraising request from my child’s school – one that, rather than asking for a transformational gift, urged me to purchase a jar of Meredith Dairy goat’s cheese. Now, I love cheese about as much as the drink that goes with it, but it struck me: the effort required to organise, promote, and distribute those jars far outweighed the financial return. And while most school advancement offices aren’t spending their time coordinating boutique dairy sales, it raises an important question: are you asking the right people for the right support?

Many independent schools invest heavily in whole-of-community fundraising: the gala ball, the golf day or the giving day. Now, don’t get me wrong – these events have their place. They foster community spirit, uncover a new donor and offer a great excuse for a long lunch. But we have to be honest with ourselves, ‘friend-raising’ is just that and unless your school is fortunate enough to have millions in reserve, a golf day isn’t going to fund your next major building project.

The reality is, schools looking to secure meaningful financial support must prioritise major donations from fewer deeply-invested donors as the foundation for fundraising efforts. Research shows that the number of charitable donations in Australia are decreasing, but the value to remaining donations is increasing. In addition, high-net-worth individuals want to give in ways that are strategic and impactful (Philanthropy Australia, 2023). They aren’t looking for a school-branded water bottle in return for a $50 donation; they want to partner with institutions that share their vision for transformative change.

Major gift fundraising is also far more resource-efficient than broad-based campaigns. It usually costs less than running an event! Rather than chasing hundreds of small gifts, advancement teams (whether a team of many or one) can focus on cultivating relationships with a select group of donors who have the capacity to make a genuine difference. Done well, this approach doesn’t just bring in larger gifts – it fosters a deeper sense of loyalty, ensuring that philanthropy becomes an ongoing, strategic partnership rather than a one-off transaction.

So, while giving days and community events can absolutely remain a part of your engagement strategy, it’s time to ask yourself: are you putting the majority of your resources where they will make the most impact? A well-structured approach to major gifts and bequests with the right donors will always do more for your school than another cheese drive – no matter how delicious.

DGB Global specialises in best-practice Capital and Comprehensive Campaigns and Major Donor and Bequest Programs for Schools, Universities and other for-purpose organisations.

Email: info@dgbgroup.com.au

 

 

 

 

The Power of Mentoring

The Power of Mentoring

 

Article submitted by Cathy Broad, Director of Community Relations, CBC Fremantle

 

 

The Power of Mentoring: Building Connections and Shaping Future Leaders 
Mentoring has been at the heart of Educate Plus since our early days. Whether through formal mentor-mentee pairings or informal connections made at events, PD sessions, and SIGs, it has always been a cornerstone of our network. In 2018, the Educate Plus Mentoring Program was formalised, introducing a structured process with clear criteria for matching mentors and mentees. Tina Fleming, our Member Relations Manager, has been instrumental in facilitating these connections and ensuring ongoing support. 

Why Mentoring Matters 
Mentoring offers significant benefits for both mentors and mentees. Mentees gain invaluable insights from experienced mentors, expand their networks, and receive constructive feedback and motivation. For mentors, the partnership enhances leadership and coaching skills, provides fresh perspectives, and allows them to shape the next generation of leaders in Advancement. 

The Matching Process 
Educate Plus carefully matches mentors and mentees based on two key factors: professional interest and shared values. This ensures not only alignment in career goals but also a deeper personal connection, fostering stronger and more meaningful relationships. 

Many formal mentoring relationships evolve into lasting professional connections and friendships. What begins as structured mentorship often grows into a supportive, collegial relationship that extends well beyond the program, helping build a stronger, more connected network of Advancement professionals. 

WA Chapter Committee Member, Cathy Broad has mentored Georgia Brooks from Loreto Normanhurst. Despite being in different states, they maintain regular Zoom or phone calls, with Cathy offering advice and support.  

“Regardless that our schools are thousands of kilometres apart, the cyclical nature of schools means it is very easy to find common ground and share knowledge and experiences,” Cathy said. “I have found the program as rewarding as Georgia as she has been able to share information with me in areas I am less comfortable with, particularly in the digital marketing space.”    

Meanwhile, Georgia credited Cathy for steering her in the right direction during a time of workplace transition. 

“Cathy has provided invaluable tips and advice, significantly enhancing my capability and confidence in meetings. Additionally, Cathy has given me excellent advice on managing team dynamics. Every interaction has been invaluable, and I look forward to continuing this mentorship.” 

Exciting Updates for the Mentoring Program 
We are excited to announce an upgrade to the mentoring program. Soon, mentees will be able to self-match with mentors via our website, offering more flexibility and autonomy in selecting a mentor who aligns with their professional goals and values. 

To get involved as a mentor or mentee, simply CLICK HERE and complete the form. Your request will be processed, and we’ll match you with a compatible partner. We encourage everyone to take advantage of this incredible opportunity to connect, learn, and grow. 

The Educate Plus Mentoring Program is more than just a development tool—it’s a vital part of our community. Whether you wish to mentor or be mentored, we invite you to get involved and experience the powerful impact these relationships can have on your career and the Advancement sector. 

To find out more about the Educate Plus Mentoring program, CLICK HERE

Exciting News From Our Sponsors …

Exciting News From Our Sponsors …

 

Fotoworks joins forces with Midland Photographers! 


Big news for WA schools! Fotoworks is thrilled to announce that we have forces with Midland Photographers. 

What does this mean for your school? Here’s the best part – nothing is changing! 

✅ Same friendly team – Tom, Trish, and the crew you know and love will still be there (and yes, still bringing the morning tea!). 

✅ Same great service – The Midland brand, approach and commitment to schools remains the friendly and professional service you trust. 

✅ More variety, more support – With Fotoworks behind the scenes, you now have a broader choice of services, products and pricing to offer your school community. 

This transition is a special one as Tom, Midland Photographers’ founder, personally chose Fotoworks as the right team to continue his legacy after 50 years of dedicated service. Our shared passion for supporting WA schools and keeping it local made this an easy decision, and we are excited to build on Midland’s incredible reputation and bring even more value to your school photography experience. 

 

For More Information and to Contact Fotoworks:

Website: Best School Photography Perth – WA Owned & Operated

Email: wecare@fotoworks.com.au

Thank You to our Valued Partners

Thank You to our Valued Partners

 

Thank You …

We’d like to extend a huge ‘Thank You’ to our valuable Strategic and Chapter Partners, who support Educate Plus and the WA Chapter in our activities and enable us to provide wonderful opportunities to our members and non-members. We ask that you please consider supporting them, so that in turn, they can continue to support us. 

 
Thank You to our WA Chapter Sponsors

 

Thank You to our WA Chapter Professional Development Sponsors
   
 

 

Thank You to our Educate Plus Strategic Partners

Connect with Colleagues

Connect with Colleagues

 

Stay Connected…

Keep in contact with your fellow Advancement professionals to keep abreast of best practice, discover new approaches and technologies and gain valuable industry insights.

To keep you to up to date with what’s happening at Educate Plus and within your sector, please connect with us on our Facebook, Instagram and LinkedIn pages.