Getting to Know You …

Each eNews, we introduce you to one of our wonderful Chapter Members, through a Question & Answer type interview article. 

Therefore, in the hotseat this edition, is Simone Cumming, Head of Marketing and Communications, Hale School 

Length of time in educational Advancement and prior experience? 
Fourteen years, first at an independent girls’ school and now at a boys’ school. I started as a newspaper journalist before working in public relations, completing a postgraduate degree in strategic communications, and then moving into the education sector. 

Proudest achievement? 
Being a working mum! Professionally, having a seat on the School Executive and influencing decisions that affect the entire school and its direction. 

Biggest challenge?  
Learning how to manage staff and keeping up in the ever-evolving digital space.   

Most impactful book or podcast you’ve consumed recently?  
I’m currently reading ‘Power Play’ by former lawyer and politician Julia Banks about gender dynamics in the workplace – an interesting reflection on both subtle and overt sexism. It reminds me of how fortunate I am to work in an industry where so many women are leading the way. I’m also reading ‘Ikigai’ about the secrets to a long and meaningful life. Finding your purpose is a key ingredient, which reminds me of how lucky I am to be able to blend my love of writing with my passion for education.  

Three tips / words of advice for new members and/or those new to advancement. 

1. Although you are not a teacher, you are vital to the effective functioning of your school. You are probably one of the only, if not the only person with your skill set at your school, which makes you the expert in the room! 
2. Whether you are new to Advancement or a seasoned professional, there is always more to learn and ways to hone your craft.  
3. Build a good relationship with your CFO! Unfortunately, some see marketing-related costs as expenses rather than investments. Demonstrate ROI.

What do you find most valuable in being a member of Educate Plus?  
The networking, professional development opportunities and support available. In our own schools we are probably the only one doing our particular job, so it’s wonderful to have a network of colleagues with whom we can discuss our professional practice. 

Thank you Simone Cumming – it’s been wonderful to get to know you!