VIC-TAS e-News Feb 2018 - 26 February
President’s Welcome

President’s Welcome

It gives me great pleasure to write my first article as Educate Plus VIC-TAS President.

I wish to thank everybody who has welcomed me into the role with such enthusiasm. I very much appreciate all of your emails and phone calls.

Can I start by thanking our former President and current Vice President, Maria Mercuri for all of her amazing work over the past three years. Maria has worked exceptionally hard at representing our membership and has formed wonderful relationships with a huge percentage of members. Maria’s work in pulling off a stunning State Conference in 2017 was exceptional!

Our Committee met for the first time last week and we are really looking forward to representing our members in a very positive manner. Our aim this year is very simple : to ensure that our members have access to the best possible professional development and mentoring opportunities across all pillars.

For details on your committee and their roles, CLICK HERE.

During the course of 2018, our chapter will be providing no less than six Special Interest Group (SIG) and Professional Development (PD) opportunities. We encourage our members to diarise these as they are announced. We are pleased to provide details of our first event of the year to be held at Haileybury City on Thursday 22 March. Click here for more information.

I look forward to seeing you at one of our events very soon.

 

Chapter President
Russell Davidson F.Edplus
Director of Development & Alumni Relations
Haileybury College
russelldavidson@haileybury.vic.edu.au

Engagement and Effective Communication with Millennial Parents

Engagement and Effective Communication with Millennial Parents

 

The Millennials, also known as Gen Y, are defined as the generation born between the early 1980s and 2000, the largest generational cohort in history. They are now embracing parenthood and with their unique background, shaped during a time of change and digital immersion, their outlook and values will shape their expectations for their children (Gen Z). These children will be the most technically literate generation ever, the most formally educated and the most entertained and materially endowed.

You will play a part in this!

 

 

Millennials are tech savvy

As ‘digital natives’, Millennial parents expect personalised engagement and communication using social media. Data analytics are essential to guide strategic communications and engagement and using digital specialists (either in house or outsourced), a blended multi (or omni) channel approach will maximise your engagement.

Communication

Millennials communicate through constant digital connections and the mobile or tablet is their tool of choice. They demand ongoing and instant knowledge. (Patience is not a strong characteristic of this cohort). The printed newsletter or magazine is quickly irrelevant and Millennials demand immediacy and authenticity. Share your achievements and those of your students to validate your mission and values. Tell a story, share videos and photos on social media to connect with your community.

Decision Making

With an abundance of information and a wealth of choice available, much research has taken place before decisions by parents are made. Remember you are no longer speaking with just the mothers at home. Their choice of school will be shaped by those who can demonstrate added value, are authentic, and whose brand reflects the values of Millennials, a global approach to learning, a sense of social responsibility and service to others, along with a commitment to both lifestyle and learning outcomes.

Loyalty

On average, the Millennials stay in a job for three years and have a number of different careers in their working lifetime. They learn, get the most out of it and move on. Will this also be a pattern for their children? Will we see students moving between schools regularly due to disenchantment, demand or just looking for a change of scenery? This will certainly be a challenge for schools’ enrolment and communication professionals.

Respect

Respect is no longer a given, it must be earned. Millennials have regard for people, not institutions so personalise your engagement. In an era of digital connectedness, the human element remains essential. Show empathy, creativity, patience and respect for your customers (current and future). Be available and responsive. Personalise your connection and make your community part of your Advancement team.

Learning

Millennial parents see their children as a priority, and the classroom, home, work and extended out of school activities have become an integrated learning space. Despite the use of technology within these spaces, emphasis on educational outcomes, personal relationships and connection remains Number 1. We must respond to and monitor the needs, concerns and behaviour of parents and their interaction with others in the community via social media. They, too, are part of your collaborative marketing and public relations team.

As we acknowledge the values and expectations of Millennial parents, how do we as Advancement professionals, address the unique challenges of engaging and communicating with them in an educational setting?

How can we best attract them to our brand, connect with them and secure and maintain their commitment? 

 

 

 

As competition for gaining and maintaining enrolments intensifies, securing and growing your brand is paramount. Rising to the challenges of successful engagement and communication with your Millennial parents, and indeed the whole school community, is not a choice but a necessity if your institution it to remain viable and strong as it moves towards an unknown but exciting future.

 

Article by Suzanne Moorhead 
Writer: Education and Advancement
e: suzanne.moorhead1@gmail.com
 

References and further reading:

Preparing now for what’s next. Michael McQueen. Nexgen Impact, 2008

 

McCrindle: Australia 2020: A Shapshot of the Future

How to Woo Millennials

 

Meet the Millennials

http://www.pewresearch.org/fact-tank/2017/01/03/more-than-a-million-millennials-are-becoming-moms-each-year/

http://www.goldmansachs.com/our-thinking/pages/millennials/

 

Eight Marketing Strategies to Attract Modern Millennials

Upcoming events – 22 March SIG

Upcoming events – 22 March SIG

We are pleased to provide details of our first event of the year to be held at Haileybury City on Thursday 22 March.

The event will be an opportunity to;

  • Network with fellow Educate Plus VIC-TAS members.
  • Take a tour of Haileybury City’s unique nine story campus with Vice Principal and Head of Campus, Pam Chamberlain.
  • Learn of our Chapter’s SIG and PD plans for 2018.
  • Be updated on plans for the 2018 International Conference in Auckland.
  • Meet with and hear from our wonderful Chapter sponsors.

Haileybury City is the first Early Learning Centre to Year 12 Independent school campus in the CBD. It is now home to over 400 students and expects to reach capacity (800) by the commencement of the 2020 school year. Haileybury City is located at 383 King St, Melbourne.

The event will commence at 2pm and will conclude by 4pm. 

2018 Committee

2018 Committee

Each Committee member is responsible for a portfolio covering (noted below) each of the key pillars of Educate Plus.

Our Committee for 2018 is as follows;

 

Chapter President / Alumni & 2019 State Conference
Russell Davidson F.Edplus
Director of Development & Alumni Relations
Haileybury College
russelldavidson@haileybury.vic.edu.au

Maria Mercuri
 
Vice President / Fundraising & Sponsorship Coordinator
Maria Mercuri F.Edplus
Manager, Advancement

Methodist Ladies’ College

 

maasburg-laura-small

Secretary / Marketing & Communications SID and PD Coordinator
Laura Maasburg

Marketing and Communications Specialist
Toorak College
lauram@toorakc.vic.edu.au

adam_liddiard-

Treasurer / Marketing & Communications SID and PD Coordinator
Adam Liddiard F.Edplus

Director of Community Relations
Woodleigh School
aliddiard@woodleigh.vic.edu.au 

 


Di Lacey
Alumni & Community Relations / New member liaison

Community Relations Development Manager
Tintern Grammar
dlacey@tintern.vic.edu.au

 laura-bird

Laura Bird 
Marketing & Communications / Tasmania Member Liaison
Marketing and Communications Officer
Fahan School, Hobart
birdl@fahan.tas.edu.au

Rosie Nelson
Tertiary SIG/PD Coordinator

Alumni Relations Manager
Monash University
rosie.nelson@monash.edu

 

Judy – Ann Quilliam
Regional Member Liaison
Director of Marketing and Development
Loreto College Ballarat
jquilliam@loreto.vic.edu.au

Michelle McKay
Admissions / New Member Liaison
Registrar
Ivanhoe Grammar School
michelle.mckay@ivanhoe.com.au

 

 

 

 

 

 

Brigid Rawlings
Community Relations  / 2019 Conference

Director
Launceston Church Grammar School
brawlings@lcgs.tas.edu.au 

2018 International Conference  – updated program available!!!!

2018 International Conference – updated program available!!!!

 

A professional development opportunity not to be missed, with more than 70 sessions delivered by experts and thought leaders from across Australasia and overseas.

Please download our latest  Conference Program 22FEB

Please extend this invitation to any advancement practitioners you know who are not members of Educate Plus

 

 Scholarships – helping you get there $$$$

We’d like every member to be able to attend this fantastic professional opportunity but we realise this might be more difficult for some institutions. The Board has facilitated a Scholarship Program of $500 per delegate available through each Chapter. For more details, please download the application form HERE.

Please CLICK HERE to access accommodation and flight options.

Please CLICK HERE to meet our incredible Leadership Keynote Speaker – Corrinne Armour

Australian participants – register here

New Zealand participants – register here

 

 Full registration package includes:

  • Attendance at any session in any stream
  • Welcome drinks (Tuesday 4 Sept) and Sponsor’s Drinks (Wednesday 5 Sept)
  • Morning and afternoon refreshments and lunches during conference (incl Awards Lunch)
  • Conference Gala Dinner (Thursday 6 Sept)
  • Conference satchel, lanyard, program
  • Delegate contact list

 Day Registration and Half-Day Registration Package includes:

  • Attendance at any session included in full day or half-day period
  • Refreshments served during full-day or half-day sessions
  • Conference program

 

 Additional Social Program tickets

Please note that ‘Full registration’ includes: Welcome Drinks, Awards Lunch and Gala Dinner. Fill out these options only if you require extra tickets for the events.

 Stay in touch

Follow us on Social Media for the latest updates

#epauckland2018
 

 

 


Q&A with Educate Plus Treasurer, Adam Liddiard

Q&A with Educate Plus Treasurer, Adam Liddiard

Getting up close and personal with…

adam_liddiard-

VIC-TAS Treasurer / Marketing/Communications SID and PD Coordinator
Adam Liddiard F.Edplus

Director of Community Relations at Woodleigh School

 


What is your role at Woodleigh School?

I am the Director of Community Relations. In November, I’ll tick over 12 years in the role.

Motto or personal mantra?

“Keep on Truckin’…“

How has Educate Plus helped you in your career development?

It’s given me access to a network of generous, talented contemporaries who share ideas and strategy, provide invaluable feedback and are great fun at any event, be it PD or social.

What’s one thing you couldn’t live without?  

Silliness. I’m not great at being too serious for too long.

Who has had the biggest impact on your career thus far and why?

Paul Turner was the Principal at Woodleigh School who hired me. He was also the Principal at Woodleigh when I graduated. He trusted his gut and took a punt on me as a 26 year old green-horn, handing me the reigns of Woodleigh’s brand and image. Had he not had the intestinal fortitude to make such a bold move, who knows where I’d be?

Favourite travel spot?

I’m a Prom boy, from the Peninsula, who loves sailing the Adriatic.

What’s the weirdest job you’ve ever had?

The weirdest job, and certainly the weirdest title I’ve ever had was ‘King of English-Only-Town’ at Solid Academy, Gwangju, South Korea. I taught English as a second language to students of all ages, kindergarten through to adults, for 12 months after I graduated from University. It was an amazing time.

How do you define success?

Success is a very personal construct. I think it’s very much aligned with what makes you happy and contented. 

Tell us two things most people don’t know about you.

  1. Anyone who has seen what I drive to work would have a very hard time believing that I’m a rev head. But I am. I’ve got a 1960s Italian sports car which I save for weekends, and I wish I had room at home for more.
  2. I am a true design nerd.

 

Welcome to new members

Welcome to new members

We warmly welcome our new members who have recently joined the Educate Plus VIC-TAS Chapter. We look forward to meeting you at one of our upcoming events.

Maria Cleve Alumni Development Officer Assumption College Kilmore
Michelle Hayward Advancement Manager Caulfield Grammar School
Nicholas Renwick Marketing Officer Caulfield Grammar School
Jo-Anne Albert Research Analyst Geelong Grammar School
Leasa Torelli Marketing Manager Genazzano FCJ College
Alicia Perry Marketing and Events Officer Launceston Church Grammar School
Vonnie Leung Admissions Consultant Methodist Ladies’ College, Kew
Suzy Song Registrar St Andrews Christian College
Lucy Loney Development Manager The Friends’ School
Connie Parashis Events Manager Westbourne Grammar School
Development & Fundraising – Synergetic

Development & Fundraising – Synergetic

 

Are your school’s development and fundraising campaigns being managed as well as you’d like them to be? Taking control may be easier than you think.

The Synergetic Development and Fundraising module boosts your campaign efforts by leveraging your organisation’s data within your existing Synergetic community database to strengthen relationships with your community.

Benefits include:

  • Making the most out of the data you’re already maintaining in Synergetic, such as students, parents, staff & suppliers, which is directly consumed by the Development & Fundraising system, eliminating double data handling and assisting privacy compliance
  • Generate a deeper understanding of your community by producing profile reports and relationship trees
  • Powerful search facilities that generate specific record sets such as previous donors, prospective donors or those who have attended specific events in the past, allowing you to tailor your campaigns to suit
  • Save time & improve efficiencies with the smooth integration of the Synergetic finance system, including ePayment portal and events management system
  • Simplify processes around future pledges by efficiently capturing receipt due-dates and issuing reminder letters and remittance slips. Have records updated with payment amounts and next payment details
  • Manage appeals and pledges based on your school’s needs and set individuals or companies as ideal targets to contribute to your appeal
  • All associated prospecting activities can be recorded, so you’ll have background information before making that all-important follow-up call

 

Unlock the full potential of your Synergetic database and boost your campaign prospects with our integrated Development & Fundraising system.

To make an enquiry, click here

For more information, contact us today on +61 3 9803 8000  or via email solutions@synergtic.net.au

 

Follow us

Follow us

For the latest updates and news, follow Educate Plus on Facebook, LinkedIn and Twitter. And don’t forget to like, share or re-tweet anything.

You may have missed this video about 11 time conference goer – John Bacon on our facebook page:

 

Chapter Sponsors

Chapter Sponsors

Our sponsors are a very important part of Educate Plus.

They provide a host of amazing products, benefits and services. Can I ask that you check in with them regularly because without their support the flow on benefits to us as members would not be possible.

 

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