{"id":695,"date":"2022-11-08T08:07:05","date_gmt":"2022-11-07T21:07:05","guid":{"rendered":"https:\/\/www.thebuzz.net.au\/educateplus-sa-nt\/?post_type=article&p=695"},"modified":"2022-11-08T08:56:48","modified_gmt":"2022-11-07T21:56:48","slug":"your-personal-brand","status":"publish","type":"article","link":"https:\/\/www.thebuzz.net.au\/educateplus-sa-nt\/article\/your-personal-brand\/","title":{"rendered":"Your Personal Brand"},"content":{"rendered":"

Emily Kucukalic (koo-choo-kar-litch) is the Managing Director of the Brand New You Group, which she founded in 2009.\u00a0 Brand New You delivers personal branding programs to the world\u2019s leading companies and counts more than 35% of the ASX50 as its clients.<\/p>\n

In 2017, Brand New You won an Australian Marketing Institute Award for Excellence for a program that they delivered with the Westpac Group. BNY\u2019s program formed a key part of Johnson & Johnson\u2019s leadership program that won the Australian HR Award for Best Leadership Development Program in 2015.\u00a0 They have received an NPS of +97 from the Westpac Group.<\/p>\n

For more than a decade, Emily has built a reputation as an entertaining and insightful speaker on personal branding, building personal presence and business development. An inspiring presenter, Emily\u2019s fundamental belief is that people buy from people, not organisations.\u00a0 And that people work for people, not organisations.<\/p>\n

Prior to founding Brand New You, Emily was the Group Head of Brand and External Relations at AGL Energy and a member of the Executive Team.\u00a0 Before joining AGL, she was the Director of Marketing and Communications for EDS across Asia Pacific including Japan, China and India.\u00a0<\/p>\n

Emily is an EY Entrepreneurship Prize winner, was a finalist in the Telstra Young Businesswoman awards and a winner of the Lucent Technologies Leadership awards three years in a row. She was a founding Director of Conversely, a not for profit organisation focused on engaging non-working women in Australia.<\/p>\n

\"\"<\/h6>\n
Your Personal Brand<\/strong><\/h6>\n

Your personal brand is the impression you leave on people.\u00a0 It is thinking about how you look, act, and most importantly, how you make other people feel.\u00a0 How will others react to you?\u00a0<\/p>\n

Having impact means ensuring that others recognise what you stand for \u2013 what you value and what your strengths are. \u00a0Think of your personal brand as all this packaged up together. \u00a0Your reputation is built from your brand, your brand relies upon your reputation. \u00a0They exist in a symbiotic relationship of growth.<\/p>\n

The three key words that drive us in developing a personal brand are:<\/p>\n

    \n
  1. Deliberate<\/strong> \u2013 making a clear choice to share who you are, what your strengths are and what you value with others. There are many levers that you have to do this \u2013 how you move, how you speak, your costume, the way you walk, your physical presence and, of course, what it is you have to say.<\/li>\n
  2. Distinctive<\/strong> \u2013 this is about being authentic and not \u2018fake it \u2018til you make it\u2019. If you keep focused on your strengths, your unique perspective, your values \u2013 you will inherently stand out from others.<\/li>\n
  3. Coherence<\/strong> \u2013 we can only trust what we understand. Humans are driven to make sense of others and this enables us to move forwards and create a relationship and interaction with each other. \u00a0Making your brand easy to understand makes it easier for others to relate to you. This has another unexpected effect.\u00a0 If you are easy to understand, then people who do not necessarily value what you stand for will move away. This is a good thing. <\/strong><\/li>\n<\/ol>\n

    To have a brand, you must stand for something. \u00a0If you stand for something, not everyone will agree.<\/p>\n

    \"\"<\/strong><\/p>\n

    How do you start to build your personal brand?<\/strong><\/h6>\n

    We approach the development of a personal brand by thinking about what makes you, you. \u00a0From a psychological perspective, we work with the five theories of self.<\/p>\n

    We use this theory to understand how to share with others what we are capable of.\u00a0 With this theory, there are five parts to you.<\/p>\n

      \n
    1. Authentic self<\/em>. You might call it your soul.\u00a0 It is the you that only you know.\u00a0 You share parts of yourself with your family, your friends or at work, but there is this whole you that you cannot, nor should not want to change.<\/li>\n
    2. Historical or cultural self. <\/em>These are the reasons for you.\u00a0 Where you come from, where your parents came from, where you lived, went to school, where you worked before now.\u00a0 All the things that brought you to where you are right now.\u00a0 The important thing to know about the historical self is that people will start to apply biases to the historical you \u2013 \u201cshe went to that school, she must be x\u201d or \u201che worked with that team, I heard you had to be really tough.\u201d<\/li>\n<\/ol>\n


      \n<\/em>Biases can be positive or negative.\u00a0 They basically assume that if something has happened before, it will happen again.\u00a0 Understanding what biases may exist helps you to navigate them.\u00a0 If you know, you can live up to expectations or exploit expectations \u2013 the important thing is that you get to choose.\u00a0<\/p>\n

        \n
      1. Extended self.<\/em> This is where you start to take control.\u00a0 This is where personal branding really starts to matter.\u00a0 The theory goes that if you place things on you then you start to tell a story about yourself.\u00a0 The story you tell creates your\u2026<\/li>\n
      2. Projected self.<\/em> The outcome of the first three selves.\u00a0 It is the result of what you choose to show the world about you.<\/li>\n
      3. Ideal self<\/em>. This is the you that you want to be.\u00a0 Your \u2018ultimate me\u2019 goal.\u00a0<\/li>\n<\/ol>\n

        The extended self is really interesting. \u00a0It looks at all the things you place \u2018on\u2019 the central self (authentic and historical) to tell your story. \u00a0The extended self is vast and includes everything from what you wear, to where you live, your family, your partner, your pets, the sport you play, the places you enjoy, your hobbies, your team, your students and your school. \u00a0Some of these you value more, you perceive them as more a part of you.<\/p>\n

        The psychological term for this is to cathect<\/em> something to you. \u00a0Cathecting is about investing emotion into something and in doing so, having a sense of ownership over it. \u00a0As an education professional, there is a high chance that you have cathected the school that you work at and the students you work with. \u00a0Some of you may have even cathected some parents \u2013 though in these demanding days of tiger parents, this is a significantly less attractive proposition!<\/p>\n

        When you cathect something, it has a deep meaning about who you are and how you project yourself. \u00a0It becomes part of your personal brand. \u00a0This is why it is so hard to decide to leave where you work, and why some of you never will. \u00a0Because, it is part of your brand.<\/p>\n

        Emily Kucukalic<\/strong><\/p>\n

        Founder and Managing Director | Brand New You<\/p>\n","protected":false},"excerpt":{"rendered":"

        Emily Kucukalic (koo-choo-kar-litch) is the Managing Director of the Brand New You Group, which she founded in 2009.\u00a0 Brand New You delivers personal branding programs to the world\u2019s leading companies and counts more than 35% of the ASX50 as its clients. In 2017, Brand New You won an Australian Marketing Institute Award for Excellence for […]<\/p>\n","protected":false},"featured_media":705,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-695","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-sa-nt\/wp-json\/wp\/v2\/article\/695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-sa-nt\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-sa-nt\/wp-json\/wp\/v2\/types\/article"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus-sa-nt\/wp-json\/wp\/v2\/comments?post=695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus-sa-nt\/wp-json\/wp\/v2\/media\/705"}],"wp:attachment":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-sa-nt\/wp-json\/wp\/v2\/media?parent=695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}