Let’s Meet a Chapter Member …
Each eNews, we introduce you to some of our wonderful Chapter Members, through a question-and-answer type interview article.
This week the Member in the hotseat is: Megan Meineke, Director of Advancement, Sunshine Coast Grammar School
Length of Service
15 years (across senior Marketing, Communications and Advancement Leadership roles)
Why did you choose School Marketing?
School marketing sits at the intersection of purpose and impact. I was drawn to the opportunity to tell meaningful stories — stories about young people, educators, community and legacy. Schools are values-driven organisations, and effective Marketing in education is not about selling a product, but about articulating belief, culture and aspiration. Being able to connect families, Alumni, donors and the wider community to a shared vision is incredibly rewarding.
Any advice for School Marketers?
Stay anchored in strategy, not just tactics. The most effective School Marketers deeply understand their school’s purpose, culture and long-term direction, and ensure every campaign, message and initiative aligns to that. Invest in relationships, measure what matters, and don’t underestimate the power of authenticity because real stories, told well, will always outperform glossy messaging.
What’s new for 2026 at your school?
2026 is an exciting year as Sunshine Coast Grammar School celebrates its 30th anniversary. Alongside this milestone, we are progressing significant campus development projects, expanding our Advancement and Philanthropy programs, and strengthening Alumni and Community Engagement. The year will be marked by events, storytelling and legacy initiatives that honour the past while setting a strong foundation for the future.
What do you do for fun?
Outside of work, I love spending time with my family, supporting my children’s sporting pursuits, and being involved in the Sunshine Coast community. I enjoy fitness, the outdoors, travel, and any opportunity to bring people together around a shared cause, whether that’s sport, Fundraising or community events.
