{"id":1327,"date":"2023-09-14T11:04:07","date_gmt":"2023-09-14T01:04:07","guid":{"rendered":"https:\/\/www.thebuzz.net.au\/educateplus-nz\/?post_type=article&#038;p=1327"},"modified":"2023-09-14T14:32:19","modified_gmt":"2023-09-14T04:32:19","slug":"webinar-improving-engagement-via-social-networks-for-alumni-and-other-overlooked-community-groups","status":"publish","type":"article","link":"https:\/\/www.thebuzz.net.au\/educateplus-nz\/article\/webinar-improving-engagement-via-social-networks-for-alumni-and-other-overlooked-community-groups\/","title":{"rendered":"Webinar &#8211; Improving Engagement via Social Networks for Alumni (and other overlooked community groups!)"},"content":{"rendered":"<h4><strong>New Webinar &#8211; <a href=\"https:\/\/www.educateplus.edu.au\/epevent\/webinar-improving-engagement-via-social-networks-for-alumni-and-other-overlooked-community-groups\/\" target=\"_blank\" rel=\"noopener\">Register Now<\/a>!<\/strong><\/h4>\n<p>We easily focus engagement activities on the community groups in front of us. However, it would be remiss to overlook former students, past parents and previous staff. Especially as they are larger in number (and potential impact) than those on site each term.<\/p>\n<p>Collectively these segments are geographically dispersed. They cross many life stages. This makes engagement more challenging.\u00a0<\/p>\n<p>Social networks can help to bridge the divide. Activities via socials can be more regular than events and more relational than emails or publications.<\/p>\n<p>But are we maximising the opportunity? We know more can be done than the occasional alumni achievement post.<\/p>\n<p>But what works? And which channels should get your attention?<\/p>\n<div class=\"gb-container gb-container-36b11cb7\">\n<div class=\"gb-inside-container\">\n<h5><strong>Key Takeaways:<\/strong><\/h5>\n<div class=\"gb-container gb-container-0f2bad1c\">\n<div class=\"gb-inside-container\">\n<ul>\n<li>How to strategically use social media &amp; networks for engagement of your \u2018past\u2019 communities.<\/li>\n<li>How to balance the challenges and opportunities of social media for your institution<\/li>\n<li>What merit there is in owning one of your own.<\/li>\n<li>What \u2018content themes work and see examples from other educational organisations.<\/li>\n<\/ul>\n<h5><strong>Who Is This Webinar For:<\/strong><\/h5>\n<div class=\"gb-container gb-container-ab1cd49b\">\n<div class=\"gb-inside-container\">\n<ul>\n<li>Community Engagement professionals<\/li>\n<li>Alumni Relations professionals<\/li>\n<li>Marketing Communications professionals<\/li>\n<\/ul>\n<h5><strong>Event Details:<\/strong><\/h5>\n<div class=\"gb-container gb-container-6db550af\">\n<div class=\"gb-inside-container\">\n<p><strong>Date:<\/strong> Tuesday, 24 October 2023<br \/>\n<strong>Time:<\/strong> 3pm\u20134pm NZST<br \/>\n<strong>Location:<\/strong> Online via Zoom<br \/>\n<strong>Cost:<\/strong> Free for members, $35 plus GST for non-members<\/p>\n<h5><strong>Presenter:<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1328\" src=\"https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/26\/2023\/09\/PARKS-Merryn-600x600-BW.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/26\/2023\/09\/PARKS-Merryn-600x600-BW.jpg 600w, https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/26\/2023\/09\/PARKS-Merryn-600x600-BW-300x300.jpg 300w, https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/26\/2023\/09\/PARKS-Merryn-600x600-BW-1024x1024.jpg 1024w, https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/26\/2023\/09\/PARKS-Merryn-600x600-BW-150x150.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p>A service marketer by trade <strong><a href=\"https:\/\/www.linkedin.com\/in\/merrynparks\/?originalSubdomain=au\">Merryn Parks<\/a><\/strong> spent a decade (or so!) working in telecommunications across a variety of Director level roles at Optus including brand, retail, segment and product marketing.\u00a0With a heart leading her to the \u2018For Purpose\u2019 industry Merryn switched to education working in Advancement. She launched the Alumni program from scratch at Oxford Falls Grammar and drove their philanthropic efforts in conjunction with the Foundation.\u00a0<\/p>\n<p>After being an early local ToucanTech customer she switched sides, and is now ToucanTech\u2019s General Manager, APAC. <a href=\"https:\/\/toucantech.com\/\" target=\"_blank\" rel=\"noopener\">ToucanTech<\/a> supports marketing, advancement and development teams through software and digital technologies.<\/p>\n<\/div>\n<h5><strong>To Register:<\/strong><\/h5>\n<p><a class=\"btn btn-primary\" href=\"https:\/\/www.educateplus.edu.au\/epevent\/webinar-improving-engagement-via-social-networks-for-alumni-and-other-overlooked-community-groups\/\" target=\"_blank\" rel=\"noopener\">More Information \/ Register<\/a><\/p>\n<h5>\u00a0<\/h5>\n<div class=\"gb-inside-container\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Webinar &#8211; Register Now! We easily focus engagement activities on the community groups in front of us. However, it would be remiss to overlook former students, past parents and previous staff. Especially as they are larger in number (and potential impact) than those on site each term. Collectively these segments are geographically dispersed. They [&hellip;]<\/p>\n","protected":false},"featured_media":1329,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-1327","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nz\/wp-json\/wp\/v2\/article\/1327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nz\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nz\/wp-json\/wp\/v2\/types\/article"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus-nz\/wp-json\/wp\/v2\/comments?post=1327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus-nz\/wp-json\/wp\/v2\/media\/1329"}],"wp:attachment":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nz\/wp-json\/wp\/v2\/media?parent=1327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}