{"id":622,"date":"2020-05-19T19:56:58","date_gmt":"2020-05-19T09:56:58","guid":{"rendered":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/?post_type=article&p=622"},"modified":"2020-05-22T10:26:48","modified_gmt":"2020-05-22T00:26:48","slug":"optimising-prospect-engagement","status":"publish","type":"article","link":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/article\/optimising-prospect-engagement\/","title":{"rendered":"Optimising Prospect Engagement"},"content":{"rendered":"

Article from<\/p>\n

\n
\n

Jim Langley<\/a><\/h3>\n

President at Langley Innovations<\/h4>\n<\/div>\n<\/header>\n

Optimising Prospect Engagement: Getting to the Red Zone<\/p>\n

The wrong question: When can we start fundraising again? The right question: How can we create a stronger, more enduring community of shared purpose? Engaging your best prospects in more mission-critical ways, now and in the future, through virtual and actual means, will greatly increase their potential to give \u2013 when they\u2019re ready to give again. Engagement can occur at four levels, as detailed below. Each complements the other and many donors progress from one to the other. However, too many organisations have relied too long on Informational and Consumable engagement. When COVID-19 struck, the weakness of those strategies became apparent. When top donors are ready to give again, they will give most generously to organisations that have offered them the most rewarding Experiential and Contributory opportunities. Serious donors don\u2019t want organizations to put on shows, they want to show organizations the difference their talent can make. #philanthropy<\/a>\u00a0#fundraising<\/a>\u00a0#donorrelations<\/a>\u00a0#stewardship<\/a><\/p>\n

\"\"<\/p>\n

Read more\u2026<\/a><\/p>\n

Don’t miss out on our ‘Best practice in fundraising outreach and communications during Covid-19<\/a>‘ SIG on June 11. Find out\u00a0 more and register here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Article from Jim Langley President at Langley Innovations Optimising Prospect Engagement: Getting to the Red Zone The wrong question: When can we start fundraising again? The right question: How can we create a stronger, more enduring community of shared purpose? Engaging your best prospects in more mission-critical ways, now and in the future, through virtual […]<\/p>\n","protected":false},"featured_media":623,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-622","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/article\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/types\/article"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/comments?post=622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/media\/623"}],"wp:attachment":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/media?parent=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}