{"id":457,"date":"2019-06-08T12:08:02","date_gmt":"2019-06-08T02:08:02","guid":{"rendered":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/?post_type=article&#038;p=457"},"modified":"2019-06-11T10:47:16","modified_gmt":"2019-06-11T00:47:16","slug":"marketing-sig-report-27-may","status":"publish","type":"article","link":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/article\/marketing-sig-report-27-may\/","title":{"rendered":"Marketing SIG Report \u2013 27 May"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>On Monday 27 May, around 35 Educate Plus members visited Arden Anglican School in Beecroft for the first Marketing Special Interest Group for 2019.<\/p>\n<p>The session was presented by APAC Director of Solution Engineering\/Salesforce for Marketing, Jim Williams, and covered digital industry trends; the trend in the transition from databases to CRM software; personalised content; parent journey mapping and experience; and analytics and how artificial intelligence is used to improve efficiencies and reduce workload within the education sector.<\/p>\n<p>The content of Jim\u2019s presentation resonated with the group and it was great to see so much enthusiasm from the attendees around the future of data management and personalised customer communications for schools.<\/p>\n<p>Thank you to Jo Hutchens, her team, and the lovely welcoming crew of Arden students who made us feel very welcome.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-477 size-medium\" src=\"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-content\/uploads\/sites\/22\/2019\/06\/fullsizeoutput_671-300x300.jpeg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/22\/2019\/06\/fullsizeoutput_671-300x300.jpeg 300w, https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/22\/2019\/06\/fullsizeoutput_671-150x150.jpeg 150w, https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/22\/2019\/06\/fullsizeoutput_671-1024x1024.jpeg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-468 size-medium\" src=\"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-content\/uploads\/sites\/22\/2019\/06\/5-SIG-Marketing-5-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/22\/2019\/06\/5-SIG-Marketing-5-300x300.jpg 300w, https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/22\/2019\/06\/5-SIG-Marketing-5-150x150.jpg 150w, https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/22\/2019\/06\/5-SIG-Marketing-5-1024x1024.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><b><br \/>\nKelly Mancey<br \/>\n<\/b>Director \u2013 Community Engagement, Pymble Ladies\u2019 College<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; On Monday 27 May, around 35 Educate Plus members visited Arden Anglican School in Beecroft for the first Marketing Special Interest Group for 2019. The session was presented by APAC Director of Solution Engineering\/Salesforce for Marketing, Jim Williams, and covered digital industry trends; the trend in the transition from databases to CRM software; personalised [&hellip;]<\/p>\n","protected":false},"featured_media":478,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-457","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/article\/457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/types\/article"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/comments?post=457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/media\/478"}],"wp:attachment":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/media?parent=457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}