\u00a0<\/p>\n
<\/p>\n
AI is here to stay, and can be a wonderful productivity tool, but it does have its drawbacks. Companies are starting to realise the financial and environmental costs of AI computing, and in some instances, it\u2019s actually cheaper for a human to do the job.<\/p>\n
But that\u2019s not the real cost of AI. The real cost is what we at Sonic Sight have dubbed the \u201cAI ick\u201d.<\/span><\/p>\n You\u2019ve experienced it already.\u00a0 You\u2019re sitting on your couch, scrolling on your phone, multi screening the latest episode of that Netflix show that was recommended to you, and you come across a Video that\u2026 just\u2026 doesn\u2019t quite feel right. Instantly, you\u2019re put off. The spell is broken. Whatever you were watching, is instantly discredited because it doesn\u2019t feel real – it\u2019s \u201cfake\u201d.<\/p>\n Your opinion of the brand that you were just engaging with is shattered. They\u2019re cheap, unreliable, unbelievable and fake. AI content may be fast, it may be easy and it may be cheap.<\/p>\n But, just like in dating, when you get the \u201cick\u201d, you don\u2019t want to pursue a relationship with someone that\u2019s fast, easy and cheap. As a brand, you need to tell compelling, engaging stories and vitally, do so in an authentic way. Your customers are humans. You can\u2019t engage with an audience in a real way when you\u2019re not real.<\/p>\n As School Marketers, our job is to make our prospective families and our existing school communities feel at home, like they\u2019re a part of something special. Sporting and Music facilities, extracurricular programs and of course results are all important when families are deciding on a school. But it\u2019s often how they feel about the school that makes the difference. That feeling comes from real people sharing their actual experiences, not from generic AI generated slop.\u00a0<\/p>\n For more than 30 years, Sonic Sight has been helping to tell authentic stories. If you want to truly engage with your community without the ick, ask us how.<\/p>\n Ben Pride<\/a> E: info@sonicsight.com.au\u00a0<\/a> \u00a0 Article provided by NSW\/ACT Principal Chapter Sponsor, Sonic Sight AI is here to stay, and can be a wonderful productivity tool, but it does have its drawbacks. Companies are starting to realise the financial and environmental costs of AI computing, and in some instances, it\u2019s actually cheaper for a human to do the […]<\/p>\n","protected":false},"featured_media":2016,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-2012","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/article\/2012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/types\/article"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/comments?post=2012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/media\/2016"}],"wp:attachment":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/media?parent=2012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nManaging Director and Video Production Specialist
\nSonic Sight<\/p>\n
\nw: https:\/\/www.sonicsight.com.au<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"