<\/p>\n
<\/p>\n Is your school producing high-quality print content as part of an omni-channel marketing strategy? If so, research shows you\u2019re likely to have an engaged audience, enhanced brand recognition and a high incidence of converting readers to enrolments.<\/span><\/p>\n If your print media is looking uninspired, 2024 is the year to make your publications work for your school. Here\u2019s what you need to know:<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n Surprised?<\/b><\/p>\n Australia\u2019s most ubiquitous magazines are produced by corporate brands. Sure, part of their appeal is that they\u2019re free to consumers but it\u2019s in this \u201cgifting\u201d of useful collateral that brands reap the privilege of becoming part of the decor in households and steer the direction of the householder\u2019s next purchase.<\/span><\/p>\n Tactility = Trust<\/b><\/p>\n The magic of print material is its tactility. There’s luxury in turning high-quality pages, joy in a harmonious design. When you get a publication\u2019s sensory elements right, they contribute to your brand\u2019s relationship with quality and authenticity.\u00a0<\/span><\/p>\n A publication sent to a family home becomes a brand touch-point in their lounge room. On average, Australian households keep magazines within reach for a month, and 56% of people say they <\/span>always <\/span><\/i>share print material with other members of their household. Even more valuable are the publications people share with their wider networks. There\u2019s nothing more impactful than receiving a book or magazine from someone you trust, who says, \u201cI read this, enjoyed it and thought you would, too.\u201d<\/span><\/p>\n <\/p>\n <\/p>\n What Schools Can Learn from Successful Brand Magazines<\/b><\/p>\n 1.Fresh Ideas<\/b><\/a><\/p>\n Frequency, Value<\/b><\/p>\n The monthly publication schedule provides consistently relevant content that is of practical use to its audience.\u00a0<\/span><\/p>\n Implement It<\/b><\/p>\n How often does your audience want to hear from you in print? How can you align their preferences with your promotional needs, eg. around Open Days and school events.<\/span><\/p>\n 2. Coles Magazine<\/b><\/a><\/p>\n High-Profile Contributors<\/b><\/p>\n Recipes from Australian culinary icons including Curtis Stone and Stephanie Alexander give the magazine gravitas, while features from Coles shoppers with a passion for food boost community connection.<\/span><\/p>\n Implement It<\/b><\/p>\n Consider the learned or inspirational people in your community who could contribute content that will resonate with readers.<\/span><\/p>\n 3. Bunnings Magazine<\/b><\/a><\/p>\n Cross Promotion that Hits Differently<\/b><\/p>\n Products are tied to high-value educational or inspirational content. All items help solve a problem or achieve a goal and solutions are positioned as achievable for the layperson.<\/span><\/p>\n Implement It<\/b><\/p>\n Position programs and subject offerings within human interest pieces where they naturally fit. For example, craft articles that showcase student\/staff achievements through the programs, rather than writing about the programs in isolation.\u00a0<\/span><\/p>\n 4. The Furrow<\/b><\/a><\/p>\n Cultivate Credibility<\/b><\/p>\n John Deere\u2019s magazine has been covering farming for 120 years and currently has a readership of 2 million. Brand loyalty is part of what makes the magazine successful as is its positioning of John Deere as the go-to expert on all things agriculture.<\/span><\/p>\n Implement It<\/b><\/p>\n Consider how you can showcase your school’s educational heritage and establish yourself as a respected authority in specific areas. Collaborating with other institutions or organisations can amplify your impact, as can sharing your insights and expertise through your publications.\u00a0<\/span><\/p>\n 5. Smithsonian Magazine<\/b><\/a><\/p>\n Know Thy Audience<\/b><\/p>\n Visitors to the famed Smithsonian are interested in history, science, art, culture and innovation and its magazine is a masterclass in taming that potentially chaotic array of subject matter. In any given edition, readers could encounter articles on art fraud, the sustainability of hiking trails or the inner workings of a dog\u2019s brain. Such diversity of subject matter is tempered by an acute understanding of the magazine\u2019s audience, who value academic research and have time to read long-form content.\u00a0<\/span><\/p>\n Implement It<\/b><\/p>\n Get curious about your audience. What are their pain points? Where do they find joy? You might find this expands the scope of your magazine content as you seek interesting ways to pair your educational offerings with their interests. Understanding your audience’s preferences can help you tailor your content to better resonate with them, ultimately leading to increased engagement and readership.<\/span><\/p>\n Need to Take Publications Off Your To-Do List?<\/b><\/p>\n The In Print team<\/span><\/a> is here to help! We\u2019re education specialists who have been working in school marketing for over a decade. We\u2019re proud to have created impactful publications for some of Sydney\u2019s best-known schools and universities.\u00a0<\/span><\/p>\n Working with us means leaving your school yearbook, magazine or brochure in safe hands. We manage production from concept to delivery (yes, that includes project management, copywriting, editing, photography, design and printing) so you get a completely bespoke, professionally branded publication delivered to your door, on time and on budget.<\/span><\/p>\n If your school isn\u2019t yet creating yearbooks that become heirlooms and magazines that people are proud to gift their friends, it\u2019s time to close those gaps in your marketing strategy. Quality publications are achievable and the research shows they pay dividends. We\u2019d love to work with you to better connect with your audience in print in 2024.\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n References<\/b><\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Article Provided by Elizabeth Fenech | Director, In Print Publications | 0404 386 140 Is your school producing high-quality print content as part of an omni-channel marketing strategy? If so, research shows you\u2019re likely to have an engaged audience, enhanced brand recognition and a high incidence of converting readers to enrolments. If […]<\/p>\n","protected":false},"featured_media":1285,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-1267","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/article\/1267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/types\/article"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/comments?post=1267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/media\/1285"}],"wp:attachment":[{"href":"https:\/\/www.thebuzz.net.au\/educateplus-nsw-act\/wp-json\/wp\/v2\/media?parent=1267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/22\/2024\/02\/InPrint-Logo-Black.jpg\"){kind=logo}
<\/a><\/p>\n![\"\"](\"https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/22\/2024\/02\/InPrint-Publications-InPrint-Educate-Plus-Article-01.jpg\")
<\/strong><\/h5>\n![\"\"](\"https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/22\/2024\/02\/InPrint-Publications-InPrint-Educate-Plus-Article-02.jpg\")
<\/strong><\/h5>\n![\"\"](\"https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/22\/2024\/02\/InPrint-Publications-InPrint-Educate-Plus-Article-03.jpg\")
<\/strong><\/h5>\n![\"\"](\"https:\/\/d1dfwahqlx324v.cloudfront.net\/uploads\/sites\/22\/2024\/02\/InPrint-Publications-InPrint-Educate-Plus-Article-04.jpg\")
<\/strong><\/h5>\nArticle Provided by Elizabeth Fenech | <\/a>Director, In Print Publications | <\/a>0404 386 140<\/strong><\/h5>\n
<\/a><\/p>\n\n