NSW/ACT eNewsletter – Edition 1 2025 - 18 February 2025

From the Chapter President

As we begin the 2025 Academic Year, I want to take a moment to reflect on the energy and dedication that defines our community. 

In 2024, Our NSW/ACT Chapter saw strong growth, with a 7% increase in membership, closing the year with 674 members. Over 100 NSW/ACT members attended the International Conference in Perth and we hosted 16 events, engaging 404 attendees, reinforcing our commitment to professional development and community connection.  

Our Planning Day at Redlands was a fantastic way to end the year. Coming together as a Committee, we mapped out a full calendar of events designed to inspire, connect, and educate our NSW/ACT Advancement professionals. The collaboration and enthusiasm in the room reaffirmed just how committed we are to supporting one another and driving excellence in our sector. 

This year as an organisation, we have a strong focus on growing our People & Culture pillar and I encourage you to share the benefits of Educate Plus with the People & Culture colleagues in your institutions and encourage them to become a member. 

We’re starting the year strong with eight simultaneous Coffee Catch-Up events across Sydney and the regions, ensuring that no matter where you are, there’s an opportunity to connect with like-minded professionals and share insights. 

Our Special Interest Groups (SIGs) will take learning to the next level this year, bringing together multiple pillars of Advancement with expanded networking opportunities—because we know that some of the best ideas come from informal conversations with colleagues. I’m excited to share details about our first SIGs event, which will take place on Thursday 3 April at St Andrew’s College. This event will feature three concurrent SIG sessions focused on Fundraising, Alumni & Community Relations and People & Culture. Following the sessions, all attendees will come together for networking drinks, providing a great opportunity to connect across different focus areas. 

Looking ahead, our October Summit is shaping up to be our biggest yet! We want to make it as valuable as possible, so tell us—what topics, speakers, or sessions would you love to see? Your input will help shape an event that meets the evolving needs of our community. (Please CLICK HERE to complete the Pre-Summit Planning Survey)

I’m looking forward to an incredible year ahead and can’t wait to see you at one of our many events. 

 

 

Yvette Graniero 
Educate Plus Chapter President | NSW/ACT Chapter 

Director of Community Relations
Santa Sabina College
e: y.graniero@ssc.nsw.edu.au 

 

Welcome to Our Newest Members

Welcome to Our Newest Members

We can’t wait to meet you!

We extend a very warm welcome to our latest Members, who have recently joined us since the last NSW/ACT eNewsletter.

We are thrilled to have you as part of our NSW/ACT Chapter community!

New Member Meet-Up

We invite all of our new members to join colleagues from across Australasia, at the next New Member Meet-Up as follows:

Date: Thursday 20 March 2025
Time: 1pm-2pm AEDT
Venue: Online via Zoom
Cost: Free (Member only event)

To Register:

Register Here / More Info | New Member Meet-Up

 

New Member Position Institution
Allen, Heidi Senior Enrolments Officer Trinity Grammar School, NSW
Atkinson, Josh Marketing & Graphic Design Coordinator Burgmann Anglican School
Austin-Eames, Myfanwy Community Administration Assistant Sydney Grammar School
Bayliss, Hamish Director of Alumni Relations Knox Grammar School
Boardman, Liz Assistant Head of Admissions Canberra Grammar School
Bogie, Kasey Director of Communications and Marketing Macquarie Anglican Grammar School
Brinkworth, Melissa Community Relations and Communications Administrator Brigidine College, St Ives
Brooks, Olivia Marketing and Content Coordinator Loreto Normanhurst
Campbell, Mary Dem Enrolments Administrator The Pared Foundation
Chami, Manel Graphic Designer Presbyterian Ladies’ College, Sydney
Chia, Matthew Digital Marketing Content Creator William Clarke College
Cowley, Brent Content Creator St Philip’s Christian College, Cessnock Campus
Craig, Rebecca Marketing & Communications Manager Charlton Christian College
Cumming, Jill Data and Admin Officer Loreto Normanhurst
Darling, Genevieve Events Manager Rosebank College
Dib, Leanne Director of Development Trinity Grammar School, NSW
Ditmarsch, Sharon Director of Community Sydney Grammar School
Elling, Kylie Dean of Studies Macarthur Anglican School
Fernandez, Beatriz Graphic Designer Loreto Normanhurst
Fielden, Philip Director of Strategy and Performance Newcastle Grammar School
Finch, Karen Archivist Canberra Grammar School
Fryer, Monique Communications and Marketing Manager Wenona School
Gaff, Jaye Communications Officer Our Lady of Mercy College, Parramatta
Georges, Rebecca Enrolments Officer Our Lady of Mercy College, Parramatta
Gillespie, Rebecca Events and Operations Manager St Columba Anglican School
Hingston, Julie Enrolments Officer The Pared Foundation
Ivancic, Payton Community Engagement Coordinator St Patrick’s College Campbelltown
Kuo, Tammy Digital Content Specialist Knox Grammar School
Linaker, Kiran Community Engagement Manager Presbyterian Ladies’ College, Sydney
Luscombe, Rebecca Marketing and Communications Manager Christian Education National (CEN)
Macallister, Alana Enrolments Manager Loreto Normanhurst
MacDonald, Natalie Alumni Officer Trinity Grammar School, NSW
Mangos, Julia Marketing and Communications Administrative Assistant Ravenswood School for Girls
Muldoon, Jaylea Business Operations Manager Manning Valley Anglican College
Murray, Tanya Head of People and Culture Tara Anglican School for Girls
Paterson, Cecily Communications Officer Northern Beaches Christian School
Pearce, Kathryn Business Manager Mount Sinai College
Pham, Wendy Digital Marketing Officer Our Lady of Mercy College, Parramatta
Rae, Emma Enrolments Registrar Charlton Christian College
Rawson, Nicole Archivist Presbyterian Ladies’ College, Sydney
Saunders, Erin Marketing and Communications Officer Manning Valley Anglican College
Sinclair-Kydd, Alison Primary Enrolments Officer Trinity Grammar School, NSW
Stanley, Courtney Director of Community Engagement Pymble Ladies’ College
Thomson, James Community Relations and Business Development Officer St Philip’s Christian College, Cessnock Campus
Tonge, Fen Director of Enrolments Barker College
van Genderen, Liz Principal New England Girls’ School (NEGS)
Vescio, Shannon Registrar Northern Beaches Christian School
Wilding, Sally Digital Content Manager Presbyterian Ladies’ College, Sydney
Woolliams, Corinne Enrolments Officer The Pared Foundation
Yap, Mildred Enrolments Manager The Pared Foundation
Yeark, Lisa Registrar/EA Manning Valley Anglican College
2025 At a Glance: Engage, Empower, Enhance

2025 At a Glance: Engage, Empower, Enhance

 

The NSW/ACT Chapter Committee is excited to invite you to join us at the following events.

Further details of the events can be found in this eNewsletter, or on the NSW/ACT Chapter Events page.

Term 1

Term 2

  • Thursday 12 June: In-person SIG: Admissions, Marketing & Communications and Leadership, followed by Networking Drinks (Save the Date!)

Term 3

  • Friday 8 August: Coffee Catch Ups Multiple locations (Save the Date!)

Term 4

  • Thursday 24/Friday 25 October: NSW/ACT Chapter Summit – Novotel Sydney Olympic Park (Save the Date! Complete Pre-Summit Planning Survey)
  • Thursday 24 October: NSW/ACT Chapter AGM (Save the Date!)
Colleagues and Caffeine! Join Us This Week!

Colleagues and Caffeine! Join Us This Week!

 

We invite you to kick start the year with connection, colleagues … and caffeine! 

With 2025 underway, now is the perfect time to exchange insights, spark new collaborations, and set the tone for a successful year ahead—all over a cup of coffee.

Join us (this Friday!) for a relaxed and friendly coffee catch-up to connect with colleagues in your local area.

Let’s start the year by sharing ideas, building networks, and finding out about what’s happening in our field.

Don’t miss out… the first coffee is free!

 


 

Coffee Catch-Up Event 1 Details (7 Convenient Locations – All at the Same Time)
Date: 
Friday 28 February, 2025
Time: 8.00am-9.00am
Venues: Multiple locations for your convenience:

To Register for Event 1 (7 Locations): 

Register Here / More Info | Coffee Catch-Up 7 Locations

 


 

Coffee Catch-Up Event 2 Details (Same Date – But Different Time to Above)
Date: 
Friday 28 February, 2025
Time: 7.15am-8.15am
Venue: Hunter Valley/Newcastle: Treetops Restaurant, Hunter Valley Grammar School, 42 Norfolk St, Ashtonfield, NSW 2323

To Register for Event 2 (Hunter Valley/Newcastle) 

Register Here / More Info | Coffee Catch-Up Hunter Valley/Newcastle

Online SIG: Artificial Intelligence

Online SIG: Artificial Intelligence

 

The NSW/ACT Chapter invites our regional Members to join us on this Regional Conversations Online SIG.

 

The topic for this session is: Artificial Intelligence – how is this reshaping the way educational institutions engage with students, families, alumni, and donors.

From personalised communications to predictive analytics, AI is revolutionising advancement strategies, making them smarter, more efficient, and impactful.

Whether you’re just starting to explore AI or already integrating it into your work, this session will provide an opportunity for us all to hear how it is being applied in our institutions (or not!).

Bring along your lunch, pain points and ideas for a lively discussion


Event Details:

Date: Tuesday 11 March 2025
Time: 1:00 – 2:00pm AEDT
Venue: Online (via Zoom)
Cost: This is free to attend for members. This is a member-only event

Program:
The conversation will start with all delegates together. Then, we will use break out rooms for more focused conversations in our streams – Admissions, Alumni and Community, Fundraising, Events, MarComms and People & Culture

Let’s build our regional community together … see you online!

To Register:
Register Here / More Info | Regional Conversations

 

Take Your Career to the Next Level

Take Your Career to the Next Level

Empower yourself for success!

The Advancement Practitioner Training (APT) Program is being held in Adelaide in just over 4 weeks’ time!

The APT program is an outstanding opportunity to build your confidence, expand your expertise, and make a meaningful impact at your institution while advancing your career.

Whether you’re new to the field or an intermediate-level practitioner, APT provides the foundational skills, tools, and knowledge needed to succeed in today’s rapidly evolving Advancement landscape. Led by experienced practitioners and consultants, this training offers practical strategies and invaluable insights that will keep you updated with the latest industry trends.

Why Register for the Advancement Practitioner Training?
  • Enhance your professional credibility and demonstrate your commitment to Advancement.
  • Elevate career opportunities and gain a competitive edge for promotions.
  • Prepare for greater responsibilities with hands-on knowledge and skills.
  • Expand your network with peers across Australasia, building connections that support your growth.
  • Refine your expertise and stay current with best practices.
  • Celebrate your achievements and strengthen your professional profile.
Advancement Practitioner Training Details

Dates: Monday 24 and Tuesday 25 March
Times: 2 Full Days Training (4 Programs + 1-Day People & Culture Program)
VenueStamford Grand Adelaide

There are 5 courses, each running concurrently:

Don’t miss this chance to invest in your future—register for the APT Program (Adelaide 2025) and empower yourself for success in Advancement!

For payment information and course outlines (and to Register!), click below:

Register Here / More Info | Advancement Practitioner Training

Competing for Hearts and Minds

Competing for Hearts and Minds

 

Thank you to Blueboat for their support of the NSW/ACT Chapter …

Storytelling is not a new concept, though it is certainly having a renaissance. In schools, it’s a powerful way to foster loyalty and differentiate from competitors. More than just a communication tactic, storytelling plays a vital role throughout the school engagement journey.  Effective storytelling requires more than just words—it demands strategic thought and impact. Here, we share five best practice tips to help your school’s story shine.

  • Understand your audiences
    Strategic storytelling starts with understanding your audiences deeply, not just their demographics but what truly motivates them. With high competition for enrolments, it’s essential to know what resonates with different groups. Simple methods, like conducting perception surveys or talking to the admissions team about common feedback, can provide valuable insights.

  • Bring your mission to life
    Mission, vision, and values are the backbone of your school’s identity, but sometimes, these ideas can feel formal. Storytelling can bring them to life, showing how they are woven into daily experiences. Share moments that highlight these principles—like a student’s breakthrough or a teacher’s passion—and watch them spark conversations and drive loyalty.

  • Prioritise authenticity
    In a world flooded with content, audiences crave genuine stories. Real voices from within the school community—whether through a blog post from a scholarship recipient or an alumni sharing a memory—create authentic connections that resonate on a deeper level.

  • Strategic story placement
    It’s important to consider how content can transcend the digital realm. Whether it’s a school tour, in a prospectus, website, or social media post, ensure your story feels cohesive across platforms. Tailor content for various formats like print, video, or podcasts, and engage followers with two-way conversations that encourage sharing and interaction.

  • Know your competitor’s story
    Be aware of your competitors’ narratives. Prospective families, staff, and donors are comparing stories, so it’s crucial to identify opportunities to make yours stand out. Keep an eye on their messaging through social media and websites to differentiate your school’s voice.

Ultimately, storytelling doesn’t just engage—it strengthens a school’s identity, forging deeper connections and guiding communities toward a shared future.

Interested in strategic storytelling for your brand? We’d love to help. Drop us a line!

Jeremy Baird
Managing Director, Blueboat
A leading brand and communications agency known for Brilliant Thinking

sail@blueboat.com.au
0414 401 975
https://blueboat.com.au/expertise/we-know-schools/

2025 Summit – Complete our Pre-Summit Planning Survey

2025 Summit – Complete our Pre-Summit Planning Survey

NSW/ACT Chapter Summit  

We need your help as we plan for a fabulous 2 days of Professional Development and Networking at the 2025 NSW/ACT Chapter Summit!

We invite all NSW/ACT members to please complete the Pre-Summit Planning Survey HERE.

Summit Details
Date: Thursday 23 – Friday 24 October 2025
Place: Novotel, Sydney Olympic Park

Save the Date! You won’t want to miss this transformative experience, in a fabulous location, with colleagues from across NSW and the ACT.

There will be learning experiences in the 6 Educate Plus streams, including Admissions, Alumni & Community Relations, Fundraising, Marketing & Communications, Leadership and People & Culture.

Make sure to include it in your budget now! Whether you’re looking to sharpen your skills, expand your network or be inspired by the latest Advancement practices, trends and insights … the 2025 NSW/ACT Summit is for you!

Registration will be open towards the end of Term 1, 2025

In the interim, for any updates along the way, visit the NSW/ACT Summit Page.

 

 

 

Leadership: The Power of the Partnership between Head of Institution and Head of Advancement

Leadership: The Power of the Partnership between Head of Institution and Head of Advancement

 

Article provided by Mandy Loomes, Director Community Engagement, Brigidine College, St Ives

 

In education, leadership is the cornerstone of success. For educational institutions to thrive, it requires the collaboration of various leaders working together toward a shared vision. One of the most critical partnerships in any institution is the one between the Head of the Institution and the Head of Advancement (Head of Community Engagement, Director of Community Relations etc). This partnership plays a vital role in not only achieving academic excellence but also in securing the resources necessary to support and sustain that excellence. 

At the heart of this partnership is a shared commitment to the school’s mission and values. The Head is the institution’s CEO responsible for its management, financial operation, curriculum, student and staff wellbeing, reporting and compliance. The Head of Advancement focuses on building relationships within the community to broaden an institution’s reach, maintain and build enrolments, promote both institution and student success, marketing, effective and consistent communications and publications, philanthropic campaigns, and meaningful relationships with the community including families, staff, students, alumni and donors. 

When both roles work in tandem, aligning their goals and strategies, the institution is in a strong position to achieve its strategic objectives.  

Why the Partnership Matters 

  1. Community Engagement: The Head is the face of the institution. However, the Head of Advancement plays an equally vital role in strengthening the institution. Together, they can play a pivotal role to build and nurture relationships with current and past parents, current and past staff, students, alumni, donors, local businesses, neighbours and others. These relationships and ongoing stewardship help foster a strong sense of pride and connection, leading to increased donations, increased numbers of volunteers and positive word of mouth. An essential aspect of the Head of Advancement’s role is to keep the Head of Institution informed of community sentiment allowing for proactive engagement to protect the institution’s reputation. 
  2. Strategic Growth: Effective growth in an educational institution requires a clearly defined strategy. It is important for the Head of Institution and the Head of Advancement to communicate regularly to align their efforts and direction. This leadership collaboration ensures that the institution continues to develop, innovate, expand and provide new opportunities for students to support the educational vision.  
  3. Philanthropy: Heads of Institutions often face the challenge of ensuring that their institutions have the resources needed to provide a high quality education especially when some resources are not covered by tuition fees. The role of the Head of Advancement is to manage philanthropy initiatives to raise the funds through efforts including annual giving, major gift campaigns, capital appeals, endowments and scholarships. Head of Advancement works to develop the Fundraising strategies and events to engage the community and nurtures the donor relationship whilst the Head of Institution is the lead and face of the institution. Together the Head of Institution and the Head of Advancement build a culture of giving. 

The partnership between the Head of Institution and the Head of Advancement is a powerful combination that can truly support and promote an institution. Through collaboration this partnership creates a strong foundation for the future and the generations to come, creating an environment where excellence in education and community engagement go hand in hand. This leadership partnership is more than a professional relationship – it is a commitment to the success and strength of the institution.  

 

Mandy Loomes
Director Community Engagement
Brigidine College, St Ives

How to Make School Photography Easy…

How to Make School Photography Easy…

 

Thank you to advancedlife for their support of the NSW/ACT Chapter … 

For more than 40 years, we’ve photographed Primary Schools and High Schools with enrolments ranging from four to 4000 students nationally. As the largest family-owned school photography company in Australia, we bring unparalleled expertise to coordinating, photographing, and delivering your school photos. At advancedlife, we are dedicated to making images and data useful and accessible, so you can focus on more important things.

We use the highest quality Canon cameras and industry leading printers to ensure every photo is crisp, clear, and professionally finished. Our advanced systems and products are designed to be easy to use, instantly available, and responsive to your evolving needs, ensuring a seamless and efficient photography process that delivers high-quality images schools and families can rely on. We capture, print, and archive stunning school photos that your community will love.

We have been a proud Chapter sponsor for Educate Plus in New South Wales and the Australian Capital Territory for eight years, supporting the professional development of those working in school administration, admissions, marketing, and fundraising. As a Chapter sponsor, we are committed to strengthening our connection with the education sector and contributing to the success of professionals who help schools thrive.

Our free online school photography services streamline the entire process, making it easier for schools to manage student records and access high quality images. Our offerings include:

  • advancedaccess, a secure image archive for schools
  • advancedcapture, which allows schools to take images of newly enrolled students using a mobile device
  • create & print, which enables schools to customise artwork using their own images and data
  • advancedyou, a personal image archive for every student, ensuring memories are preserved and accessible

We make school photography easy so you don’t have to worry.

 

Want to know more? Let’s talk.
📧 contactus@advancedlife.com.au | 📞 1300 728 972 | 🌐 www.advancedlife.com.au

 

 

Let’s Meet Two Fabulous Chapter Members

Let’s Meet Two Fabulous Chapter Members

 

Each eNews, we introduce you to one of our wonderful Chapter Members, through a question and answer type interview article.

This week we have 2 members to meet – Monique Clement and Marianne Ng

 

Monique Clement, Community Relations Director, Inaburra School

When and where did your career in education begin? 
My first job in the education sector was at Inaburra School in Sydney’s Sutherland Shire. That was back in 2015, and after ten years I am still here! Prior to working in education, I was a Design and Marketing Manager for an event company. My background is in fashion and graphic design. 

What interests you most in terms of your role? 
My role is quite broad – on any given day, I might be planning a budget, managing the front-of-house for a Music Concert or designing a promotional asset for a school event. I enjoy the creative aspect of my role and collaborating with a variety of staff across lots of different faculties. 

What is the most rewarding aspect of your job? 
I get to work with an amazing team every day! My Advancement team have all come from non-school backgrounds – banking, marketing, government etc. Each person has brought with them valuable skills and lots of great new ideas that raise the level of professionalism in nearly everything we do. 

What are you currently doing that would interest other members in Educate Plus? 
In 2023, we dissolved our P&F after a slow but steady decline, further exacerbated by COVID. We have since transitioned to a Parent Engagement Group (PEG), that is loosely based on a model developed by the Catholic Schools. The PEG is proving much more successful in terms of interest and attendance, particularly among dads!  

For anyone embarking on a role in Advancement what advice would you give them? 
Be prepared for a steep learning curve —schools are fast-paced, highly structured environments. However, the rewards are enormous. Guiding young people through their education and seeing them graduate into the world is an incredibly fulfilling experience. 

 

Marianne Ng, Marketing & Enrolments, The Pared Foundation (Tangara School for Girls, Redfield College, Montgrove College, Wollemi College)

When and where did your career in education begin? 
My career in education started in a rather unconventional way. Before entering the sector, I was a Chartered Accountant working in corporate finance and a Makeup Artist specialising in weddings on weekends. I fell in love with education when I took on a role at an RTO (Registered Training Organisation) in the tertiary sector.  

During my time at the RTO, I transitioned my career into Marketing, Events, and Enrolments as I was drawn to the creative aspects of the role and the opportunity to engage with prospective students. I loved hearing about their dreams and aspirations as they embarked on the next phase of their education. 

It was in this role that I truly saw the other side of a career in education. Although I had experienced it as a student, I had never fully appreciated the profound impact educational institutions can have on students—helping them thrive academically, personally, and even spiritually. 

I’m incredibly grateful to now be in my dream role at the Pared Foundation, overseeing Marketing and Enrolments across our four schools in Sydney. 

What interests you most about your role? 
Since our team oversees marketing and enrolments across four schools, our projects and challenges are often magnified. Sometimes, we find scalable solutions that can be replicated across all four schools; other times, our obstacles feel incredibly complex—which, strangely, is what I love the most! 

I love problem-solving, stripping everything back to understand the real issue, identifying the right solution, and building a strategy around it. 

What is the most rewarding aspect of your job? 
It’s a privilege to work for an organisation whose mission I deeply align with and believe in. One of the most rewarding aspects is seeing the impact of our 1:1 student mentoring program, which has helped our students flourish over the years. 

Hearing success stories about how mentors bridge the gap between home and school, support parents in finding tailored solutions, and even strengthen family relationships is incredibly fulfilling. It’s especially rewarding when prospective parents recognise the value of this support system, go through the enrolment process, and ultimately join our school community. Knowing that I could’ve played a small role in connecting a family with our schools where they’ll be supported is truly gratifying. 

What aspects of your role do you love the most? 
Without a doubt, it’s working alongside an insanely talented, collaborative, and agile team. We love learning together and tackling challenges head-on. There’s no better feeling than reaching the end of a project and being able to look back and say, “We did that!” 

What are you currently doing that would interest other members of Educate Plus? 
I attended my first Educate Plus International Conference last September in Perth, and my biggest takeaway was from the Pre-Conference Workshop with The Yellow Car Agency on Customer Experience Design. 

Although I regrettably attended alone, I’ve enjoyed sharing what I learned with my team. We’re now actively exploring ways to improve our Customer Experience Strategy to enhance the journey for prospective, current, and alumni families. 

For anyone embarking on a role in Advancement, what advice would you give them? 
Albert Einstein famously said, “Insanity is doing the same thing over and over again and expecting different results.” 

While it’s helpful to observe best practices in the industry, don’t be afraid to challenge the status quo at times. Working in Advancement means working in the “growth” department for your school or organisation. If you’re not pushing boundaries and trying new things, growth simply isn’t possible. 

Learn how to inspire people, think like an entrepreneur, and embrace innovation. Wishing you all the best—you’ve got this! 

Perspectives on International Student Success in Australia

Perspectives on International Student Success in Australia

 

Article submitted by Heidi Reid (IDAT CEO) and Trish Cartwright (Head of Admissions, Macarthur Anglican School)

 

“International” as a Whole-School Philosophy

IDAT View:
The most successful educational institutions in Australia are those that make “international” a way of life, not just a marketing tool. For internationalisation to thrive, the leadership team must fully support it. International students should be integrated into the institution’s community; sharing their culture, language, and life experiences with locally enrolled students. This creates a dynamic, culturally rich environment where students do not merely come to boost tuition revenue but to enhance the experiences of all students and the community as a whole.

Macarthur’s View:
International students enrich our school community by bringing diverse perspectives, fostering global understanding, and creating a vibrant learning environment. Their presence is expected and valued, as they contribute to our culture of inclusivity and global awareness. For over 30 years, international students have played an integral role, encouraging deeper connections and friendships among students from different backgrounds.

It’s All About Relationships

IDAT View:
Recruiting international students is based on key relationships with alumni, educational agents, and overseas representatives. While effective marketing can “sell” a school, only those who genuinely understand your institution’s values can authentically represent it to prospective students and their families.

Macarthur’s View:
Building relationships with international students helps foster a deeper understanding of the world and promotes global unity. Through these relationships, cultural exchanges lead to lasting friendships, enriching our school community and broadening our students’ experiences.

Admissions Processes, Procedures, and Testing Are Key

IDAT View:
To maintain fairness, the assessment process should be separate from recruitment and test preparation. Test security, reliability, and impartiality are essential to establishing the IDAT as a leading global assessment. Regular updates to the test—every four months—ensure that online forums, tutors, and blogs do not compromise its integrity by sharing test content.

Macarthur’s View:
Clear admissions processes, including English proficiency testing, ensure that students are well-informed and properly assessed. This allows for confident, timely decision-making. At Macarthur, the IDAT has been instrumental in supporting this process, ensuring that every international student receives the attention and preparation they require.

 

On Framing – The Impact of the ‘Doorway Effect’

On Framing – The Impact of the ‘Doorway Effect’

 

Article submitted by Sebastian Wattam, Marketing & Communications Manager, St Joseph’s College, Hunters Hill

 

In just a few short weeks, we have seen shifts in global leadership approaches, growing concerns about new players in the AI market, ongoing discussions about climate challenges, and are anticipating an imminent federal election. Amidst it all, one thing remains within our control—the way we choose to respond.

Call it stoicism, mindfulness, even prayer; there is, I think, an interesting psychological precedent which offers us an optimistic, practical lens through which to operate. 

We have all walked into a room and forgotten for what reason we had done so. This phenomenon is what psychology calls the doorway effect. 

When we pass through a doorway – digital or physical – we tend to forget what we were thinking or doing. Over hundreds of thousands of years, our brains have developed toward efficiency, able to identify patterns and shortcuts that will save us mental or physical exertion. One such efficiency protocol is to reset our focus and provide a mental “clean slate” at any available opportunity. Today, this manifests between door frames. (Tests have also been replicated digitally, with the effect found to be evident in participants moving from one window on a computer into another.)  

The doorway effect is a study of brain patterns, thought by scientists to have originated from our cave-dwelling days – stepping out of your cave to the potential threat of a predator, our brains have fined-tuned the ability to prepare us for “the next room” by freeing up our brain space and reframing our context. 

To put it another way and in a professional context, it’s as if stepping into a new space is a shortcut to clearing our thoughts. 

There are things we can learn from this as advancement professionals. Our job is profoundly influenced by – indeed, it is the currency of – perception and framing. At all stages of the advancement cycle (I prefer the term ‘engagement cycle’), we are being evaluated, reevaluated, and positioned, consciously and unconsciously, by current and prospective families, bosses and colleagues, and the public. 

How we frame our work, using the best strategy, words, sentiment, vision, imagery, and placement, gives our audience the best chance at a positive alignment with our offering. And the more touchstones we provide, the wider spread our word-of-mouth, the more opportunities we create for people to have their own doorway effect experience with us. 

A great example of ‘hacking’ the doorway effect for positive benefit comes from Olympic swimmer Michael Phelps. Phelps has spoken openly about his experience with depression and has been an advocate for therapy. Two years ago, he discussed one of the strategies he had learned in an interview with Blue Wire. “Say an affirmation every time you walk in through a doorway. Every single time. Every doorway you go through, say an affirmation. I would have 10 or 15 affirmations on hand and just riffle through them, and it was unbelievable. Those little things are so impactful and make such a big difference. Try talking to yourself in a positive way.” 

Being the start of a new year, a new term, and for some a new school or industry, it behooves us to consider the way we frame things when we pass from one space to the next. Our families are all doing the same, so let’s make the place they walk into one they want to stay in. 

 

Sebastian Wattam
Marketing and Communications Manager, St Joseph’s College Hunters Hill

The Transformative Power of a Bequest Program

The Transformative Power of a Bequest Program

Article provided by Jackie Dalton, Director of Philanthropy, Frensham Schools 

 

Among the myriad Fundraising options available to institutions, a Bequest Program undoubtedly offers the highest Return on Investment (ROI).  

It is an essential cornerstone for securing an institution’s future, yet it remains underutilised in many institutions, particularly girls’ schools. Boys’ schools often recognise the strategic importance of dedicating a full-time role to cultivating bequests; this focus is a model that I believe should be adopted widely. 

At Frensham Schools, our bequest program, The Winifred West Legacy, has delivered unparalleled results. Over the past two years, this program has achieved an astonishing ROI of 6,000%. Yes, you read that correctly—6,000%. This extraordinary figure underscores the transformative power of a Bequest Program. 

It acknowledges the foresight of those who include Frensham in their Will and brings them together through meaningful stewardship, including our annual lunch for Custodians. These events celebrate the shared vision of leaving a lasting legacy, while deepening the connection between our Custodians and our school. 

Bequests often focus on two vital areas: 

  • passion gifts, such as Bursaries enabling students to attend our school who otherwise could not, and  
  • Endowment gifts, where capital remains untouched, generating income in perpetuity.  

Endowment Funds are the ultimate game-changer. As Brad Fenner eloquently shared at the recent Educate Plus International Conference in Perth, they provide a sustainable financial foundation that can support scholarships, programs, and even building projects without continual Fundraising pressure. 

Consider the impact – an Endowment Fund large enough to distribute 5% annually requires 20 times that amount in capital, but once established, its growth accelerates. For instance, a $160 million Endowment Fund, like that of Prince Alfred College in Adelaide (were Brad Fenner was Head of School), generates $5 million annually—funding infrastructure, scholarships, and more. 

In 2025, Frensham Schools will elevate its focus on Bequests, with my role transitioning to fully dedicate time to this transformative program. Of course, stewardship will remain key – personalised engagement and fostering a culture of gratitude. 

To my fellow Fundraising professionals, if you invest in one new initiative this year, let it be a Bequest Program. It will help to secure your institution’s future, support its vision, and resonates deeply with donors who want their legacy to endure.  

With a clear strategy, robust policy, and a dedicated focus, a Bequest Program isn’t just a Fundraising ‘option’ – it’s a powerful fundamental component of a solid Fundraising strategy. 

For those ready to take this step, I would be happy for you to reach out to me. Together, we can help to build Bequest Programs that empower institutions to thrive for generations. 

Jackie Dalton F.Edplus
Director of Philanthropy, Frensham Schools

jdalton@frensham.nsw.edu.au

 

 

Partner Thank You

Partner Thank You

 

Thank You …

We’d like to extend a huge ‘Thank You’ to our valuable Strategic and Chapter Partners, who support Educate Plus and the NSW/ACT Chapter in our activities and enable us to provide wonderful opportunities to our members and non-members. We ask that you please consider supporting them, so that in turn, they can continue to support us. 

 
Thank You to our 2025 NSW/ACT Chapter Partners
 

 

Thank You to our 2025 NSW/ACT Professional Development and Promotional Partners

 

   
 
 
Thank You to our Educate Plus Strategic Partners

Connect with Colleagues

Connect with Colleagues

 

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