Advancing with AI – SIG Wrap-Up

Article submitted by Sebastian Wattam | NSW/ACT Committee Member | Marketing and Communications Manager, St Joseph’s College, NSW

We are faced with an industry landscape in which artificial intelligence (AI) has already wrought significant disruption. Julian Moore, an AI specialist and self-professed technology geek, provided a comprehensive overview of the state of things in his seminar, Practical AI Tools and Ethical Considerations.  

With attendees from over 11 schools in Greater Sydney, Julian’s online demonstration of AI advancements, including cutting-edge autonomous robotics, to practical industry tools like Jenni and music generators, presented a significant opportunity (if a steep learning curve!) for marketing and communications productivity and creativity in the education space. Julian also touched on how AI interacts with and affects other industries, like politics, economics, ethics, law, and finance. 

The event also recognised and welcomed Elouise and Danny, the latest Educate Plus Marketing and Communications Professional Development Partner, Ardent Communications. 

As we trundle along the path of AI development, it is both our responsibility and privilege to keep pace with it, and to learn how to incorporate its benefits into the toolkit of an effective, productive and strategically-fully-integrated education marketer. 

Julian is committed to helping organisations achieve their goals. Contact: +61 401 648 533 or julian@smsonline.net.au to learn more.