Year 9 Commerce – Exploring Product Sampling and Brand Differentiation

Year 9 Commerce students delved into the world of product sampling recently, to distinguish between various brands as part of their ongoing study on Promotion and Selling. Guided by their teacher, the students engaged their senses and applied their understanding of promotional techniques to discern differences among different cola varieties, cookies, and corn chips.

The practical session provided students with hands-on experience in identifying and analysing the distinct features of each product. Through tasting and observation, they explored how branding, taste, and packaging contribute to consumer preference and market positioning.

“This activity allowed us to connect classroom learning with real-world applications,” Lidia (Year 9) explained. “By sampling and discussing these products, we were able to gain insights into how businesses use promotion and pricing strategies to attract customers.”

The session also sparked lively discussions among students about the effectiveness of various promotional tactics, such as product placement and pricing strategies. This critical analysis encouraged them to consider how these factors influence consumer behaviour and purchasing decisions.

“This exercise wasn’t just about tasting snacks,” remarked one student. “It was about understanding why we prefer certain brands over others and how companies make their products stand out in the market.”

As part of their follow-up discussion, students explored the broader implications of product differentiation in competitive markets. They examined how businesses create unique selling propositions and adjust pricing strategies to target different consumer segments effectively.

This hands-on approach not only enhances their understanding of theoretical concepts but also fosters critical thinking and analytical skills essential for success in the marketplace.

Mr Greg Sciortino, Commerce Teacher